ASM-Fans & Appliances
Crompton Greaves Consumer Electricals Limited
Maharashtra, India
3d ago


  • Graduation + prefer MBA(regular / part time)
  • Years of Experience

  • Total Experience : - min. 2 - 8 years
  • Relevant Exp : - 2 - 3 yrs. of proven in similar role / Industry
  • Key Activities / jobs

  • Plan and achieve annual budget & collection, ROD plan deployed for the branch
  • Achieve product wise, category wise monthly Sales targets for the branch
  • Ensure sales phasing for the month 7th(10%), 14th (25%),21st (40%),ME(100%)
  • Drive new / focus product in the branch
  • Improve premium contribution of the total sales
  • GTM for each territory covering Trade Partners
  • Continuously Monitor & Improve Channel Partner Health Dealer, Distributor.
  • Network expansion, correction & Channel management strategies for each product, town category.
  • Top 50 retailers of the assigned area to be catered directly
  • Plan to maximize reach (ND,WD) in all town categories
  • Drive channel finance for your channel partners
  • Sales activation plan, BTL activities including CP meets & brand positioning.
  • Drive Process Improvement initiatives & effective implementation in branch Tally Patch, Easy DMS, Field Assist, Dealer Portal etc
  • Key Deliverables / KPIs

    Primary sales targets, For B2C Primary + Secondary

    ROD reduction as per corporate guidelines, Collection as per monthly commitment

  • Distribution reach - Channel appointment, Reach % as per plan
  • Process Improvement Initiatives Field Assist, Tally Patch
  • Focus Product Targets to be achieved

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