Performance Marketing Manager/Associate - smallcase (Tickertape)
Bengaluru, India
1d ago

Launched in 2016, smallcase is building a modern investing ecosystem - better investment products & technology platforms for the Indian capital markets - serving over 2.

5M individual investors & India's most trusted & respected financial brands. We are a young, passionate 150+ member team headquartered in Bangalore & are backed by top-tier investors.

smallcase has also been recognized in the ecosystem & media as an innovator & change agent.

Tickertape( part of smallcase) is disrupting the investments sector by bringing in a fresh approach to analysis and tracking.

It's mission is to bring sophisticated tools to retail users in an intuitive and approachable manner

Responsibilities :

Own the end-to-end digital marketing funnel (acquisition, activation, and reengagement) for the tickertape web+app

Plan and execute ads on Facebook, Google, Criteo, the top self-serve (SSN) and third-party ad-networks

Campaign types : App install, retargeting, SEM, PPC, Google Display Network, and more

DV360 and programmatic media buying experience is a plus

Strong analytical mindset : Rigorous A / B testing at every stage of the campaign (campaign objective, targeting and creative) is a must.

We solve gut feelings with data.

Continuous monitoring and improvement : Analyze each campaign based on the logged performance metrics & derive insights to implement and improve future campaigns

Reporting : Ability to take proactive data-driven decisions and report to stakeholders in a periodic manner

Must keep stakeholders updated with new changes in the ad / platform ecosystem. For instance, how would an advertiser adapt to iOS’s 14.5 changes?

Required Skills :

Deep, hands-on knowledge and experience of all top ad networks is a must

Hands-on experience with analytics / customer engagement tools is preferred

Work experience : 1-4+ years. Your assignment submission would speak volumes.

Tools :

AppsFlyer / Branch or any other recognized attribution partner

Google Analytics (GA4) : Audience segmentation, retargeting, funnel optimization, etc.

CleverTap / WebEngage for audience segmentation and analytics

Canva / Bannersnack for quickly creating A / B variates of creatives

Coschedule Headline Analyzer,, etc. for succinct copy

Knowledge of martech setup is a plus. For instance, which events would you send from an eCommerce store to WebEngage?

Certifications : Facebook Blueprint, Google Ads / Analytics, CXL and other relevant certifications is a plus

Good grasp on copywriting

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