Work with marketing and sales departments to create promotions.
Work alongside product development team to incorporate promotions after product is complete.
Send promotions through direct mail, inserts in newspapers, Internet advertisements, in- store displays, product endorsements, or other special events.
Develop and launch discounts, samples, gifts, rebates, coupons, sweepstakes, and contests.
Determine length and timing of promotions.
Market promotions to various businesses.
Use social media sites such as LinkedIn, Twitter, and Facebook to promote discounts and coupons.
Plan advertising campaigns.
Measure ad effectiveness and optimize if needed.
Coordinate staff members who create and deliver ads.
Create, review, approve, and revise copy.
Oversee media buying.
Work with account executives to come up with ad campaigns.
Select agencies to partner with.
Approve agency plans.
Work with sales staff to generate ideas for the campaign.
Oversee creative staff.
Prepare cost estimates for campaigns.
Serve as liaisons between the firm requiring the advertising and an advertising or promotion agency that actually develops and places the ads.
Present campaigns during pitches.
Approve changes to budget as needed.
Cast actors for voiceovers and commercials.
Preside over TV, radio, and film shoots.
Identify potential markets.
Devise B2C (business to consumer) or B2B (business to business) integrated marketing campaigns with the aim of acquiring and retaining customers
Manage the implementation, tracking and measurement of marketing campaigns
Brief and oversee the work of internal and external agencies, such as designers, animators and printers, who will deliver much of the campaign activity
Work within a budget and report any overspend
Write, edit and proofread copy for promotional materials within marketing campaigns
Ensure that the organization s brand and identity is adhered to in campaigns and in all communication channels
Deliver regular reports of campaign results, including web analysis and evaluation of KPIs
Maintain regular measurement of the ROI of campaigns
Ensure accuracy of marketing materials and provide formal sign off if necessary
Collect and use data to inform new campaigns and the evaluation of existing campaigns
Take responsibility for the organization of any trade shows or exhibitions
Administer the website(s)
Keep abreast of current trends in marketing
Salary : Not Disclosed
Functional Area : Marketing
Role : Sales, Marketing, Distribution, Consumer Research, Campaigns Desired Profile :
Designation : MANAGER- MARKETING (Campaign & Promotion) Preffered Skills :
Coordinate campaign activity with the digital marketing team including website updates, social media activity and PPC activity to deliver campaign objectives and lead generative activity.
Effectively manage generated leads from all areas of the campaign activity in conjunction with the business stakeholders and overall CRM strategy. Key skills :
Management skills : As a campaign manager you will devise marketing plans but your team or external agencies will deliver them.
Therefore, campaign managers need to guide their team and establish parameters but also delegate rather than micro- manage.
Communication skills : Excellent writing skills are a pre- requisite as you will frequently have to write copy for marketing promotions.
But campaign managers also need pristine speaking skills. They have to manage relationships with agencies and third parties as well as persuade a non- marketing audience, such as senior level managers within the organisation, of the wisdom of proposed campaigns.
Project management skills : As a campaign manager you will have to work with a budget, meet deadlines for multiple projects and ensure ROI on marketing campaigns.
You will need to manage the organisation s output effectively and intervene if things are going off- track.
Numerical skills : A challenging combination, perhaps, but campaign managers need to be good with words and numbers. You will need to acquire data and use it to target selected groups, as well as analyse the success or otherwise of campaigns.
Excellent written and oral communication skills.
Excellent problem solving skills.
Should be excellent in Time Management, Planning Skills & Organizing Skills.,