1. Topic : Develop, pilot and recommend strategy for establishing Arthroscopy in government hospitals in Kerala
Description : Kerala- KMSCL : understanding reasons for the gaps in trolley utilization in a government hospital, piloting and recommending the best method of increasing trolley usage.
Strategic importance for SNN : The strategic importance of this project is that it will help us understand why some government hospitals do not use the trolley post installation, formulate SOP’s for working in government hospitals post trolley installation to drive implant usage.
This will help us as we expand our presence and participation in government hospitals.
Base : Kerala / Mumbai
2. Topic : Develop, pilot and propose Models for healthcare delivery in the North-eastern States in India :
Description : Tier 2,3,4 city reach models : assess current status and map the potential with specifics of hospitals in 2 states of the North-
East. Pilot reach models to test and recommend the best reach model.
Strategic Importance for SNN : The strategic importance of this project is to establish our first footsteps in North Eastern states of India-
eg. Assam where Ayushman Bharat cases are starting to happen, where Amrut Pharmacy has presence, where there is government funding to hospitals and a fair number of cases (we have surgeons from Mumbai travelling to operate regularly) but SPM has negligible presence.
Base : Guwahati / Mumbai
3. Topic : Sales Force Effectiveness- develop, pilot and recommend strategy and SOP’s for customer coverage in Delhi
Description : Delhi : SFE- Study the current field Time in SPM -customer coverage of SNN and new customers daily, recommendations to ways to improve field effectiveness to gain depth in market share with current customers as much expand width by penetrating more customers through better coverage daily (classify customer visit frequency by A,B,C customers for both reps and managers alike.)
Strategic importance for SNN : The strategic importance of this project is that we have traditionally been weak in Delhi and customers have reported dissatisfaction with current coverage by SPM teams.
These recommendations will help us strengthen our market position and share.
Base : Delhi / Mumbai