We are looking for a Marketing Analyst who will identify ways to build our brand and acquire new clients. In this role, you will develop and maintain the marketing collateral for the company, design and create content that is consistent with our strategy and in inline with sales / pre-sales targets.
Brand and Product marketing Translate brand strategy into plans, positioning and go-to market strategiesDevelopment and maintenance of sales collateral including corporate presentation templates, brochures, website, corporate gift plan and schedule.
Web marketing : Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door Manage website’s look and feel and features / functionality to ensure optimum user experience.
Deploy successful marketing campaigns and take ownership right from ideation to implementationDeveloping and maintaining new relevant content (copy, graphics and audio-
visuals) on website.Promote organic traffic growth through subscriber emails, social media (quora, facebook, linkedin, twitter) and affiliate / industry pages.
Use analytics to evaluate, forecast and plan growth and content strategy.
Offline / legacy marketing : Create marketing plan for events / publications / reward competitions.Execute individual events including design and content.
Key Skills and Qualifications
Proficient in PowerPoint
Basic graphic design knowledge, a sense of aesthetics and love for creating engaging content
Familiar with SEO, SEM, Google Analytics and affiliates
Relevant experience in Marketing for at least 2 years
MBA in Marketing preferred
Experience in blogging and organic marketing campaigns preferred
Gurgaon / Vadodara