Digital Marketing Executive
CORE Q SOFTWARE
Bhubaneswar, India
4d ago

Digital Marketing Executive

If you live and breathe digital marketing, we want to talk to you. We are looking for a Digital Marketing

Executive to develop, implement, track and optimize our digital marketing campaigns across all digital

Responsibilities :

Plan and execute all web, SEO / SEM, marketing database, email, social media and display advertising

Campaigns

Design, build and maintain our social media presence

Identify trends and insights, and optimize spend and performance based on the insights

Brainstorm new and creative growth strategies

Plan, execute, and measure experiments and conversion tests

Collaborate with internal teams to create landing pages and optimize user experience

Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and

Customer touch points

Instrument conversion points and optimize user funnels

Collaborate with agencies and other vendor partners

Evaluate emerging technologies. Provide thought leadership and perspective for adoption where

Requirements :

BS / MS / BMM / BMS / BBA - Marketing degree in marketing or a related field

Proven working experience in digital marketing

Demonstrable experience leading and managing SEO / SEM, marketing database, email, social media

And / or display advertising campaigns

Highly creative with experience in identifying target audiences and devising digital campaigns that engage,

Inform and motivate

Experience in optimizing landing pages and user funnels

Experience with A / B and multivariate experiments

Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, Web Trends)

Working knowledge of ad serving tools (e.g., DART, Atlas)

Experience in setting up and optimizing Google Ad words campaigns

Strong analytical skills and data-driven thinking

Up-to-date with the latest trends and best practices in online marketing and measurement

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