Opportunity within a company with a solid track record of performance
Strong opportunities to progress your career
Attractive Salary & Benefits
Key responsibilities areas :
Developing and implementing comprehensive digital marketing programs in line with brand plans and business priorities.
Working with content marketing and design teams to create suitable content for each stage of a customer’s digital journey.
Reviewing and optimising the design and content of all online assets including the company website and social media pages.
Planning and control of the digital marketing budget and spend by allocating budgets to different channels.
Using A / B testing to optimise digital marketing performance.
Analysing the results and effectiveness of campaigns to deliver actionable insights and recommendations and generating monthly reports on the digital marketing portfolio.
Working closely with the business to create an effective content marketing strategy and editorial plan in line with business objectives.
Developing and executing content marketing campaigns to drive traffic, engagement, leads, sales and customer retention.
Developing and managing the editorial calendar to ensure deadlines are met.
Generating engaging content for thought leadership pieces, websites, social platforms and marketing collateral.
Managing relationships with external marketing agencies.
Ensuring consistency of brand voice, style and tone across all content.
Driving performance marketing via Facebook Ads, Google Ads, Media Buying and SEO / SEM.
Designing and developing strong employer branding strategy.
Partnering with various internal and external stakeholders to promote and communicate the employee value proposition (EVP) and help position the company as an employer of choice.
Building campaigns to support recruitment and drive talent attraction and engagement across multiple channels.
Analysing and interpreting metrics to measure the success of employer branding initiatives.
Key Competencies :
You have at least 1 year experience, ideally within a Digital Marketing or Content Management role.
You have the ability to develop engaging content for a wide range of audiences.
You are a creative marketing professional, preferably with a strong content creation and writing background.
Experience within Employer Branding and Performance marketing would be a strong advantage.
You are highly goal driven and work well in fast paced environments
You are a strong team player who can manage multiple stakeholders
You are adaptable and thrive in changing environments
We are hiring for a client which is a true synonym of success in ESE, GATE, PSUs, SSC-JE and State-AE / JE technical examinations.