Digital Marketing Head
Snaphunt
Jaipur, India
1d ago

The Offer

  • Opportunity within a company with a solid track record of performance
  • Strong opportunities to progress your career
  • Attractive Salary & Benefits
  • The Job

    Key responsibilities areas :

  • Developing and implementing comprehensive digital marketing programs in line with brand plans and business priorities.
  • Working with content marketing and design teams to create suitable content for each stage of a customer’s digital journey.
  • Reviewing and optimising the design and content of all online assets including the company website and social media pages.
  • Planning and control of the digital marketing budget and spend by allocating budgets to different channels.
  • Using A / B testing to optimise digital marketing performance.
  • Analysing the results and effectiveness of campaigns to deliver actionable insights and recommendations and generating monthly reports on the digital marketing portfolio.
  • Working closely with the business to create an effective content marketing strategy and editorial plan in line with business objectives.
  • Developing and executing content marketing campaigns to drive traffic, engagement, leads, sales and customer retention.
  • Developing and managing the editorial calendar to ensure deadlines are met.
  • Generating engaging content for thought leadership pieces, websites, social platforms and marketing collateral.
  • Managing relationships with external marketing agencies.
  • Ensuring consistency of brand voice, style and tone across all content.
  • Driving performance marketing via Facebook Ads, Google Ads, Media Buying and SEO / SEM.
  • Designing and developing strong employer branding strategy.
  • Partnering with various internal and external stakeholders to promote and communicate the employee value proposition (EVP) and help position the company as an employer of choice.
  • Building campaigns to support recruitment and drive talent attraction and engagement across multiple channels.
  • Analysing and interpreting metrics to measure the success of employer branding initiatives.
  • Key Competencies :

  • You have at least 1 year experience, ideally within a Digital Marketing or Content Management role.
  • You have the ability to develop engaging content for a wide range of audiences.
  • You are a creative marketing professional, preferably with a strong content creation and writing background.
  • Experience within Employer Branding and Performance marketing would be a strong advantage.
  • You are highly goal driven and work well in fast paced environments
  • You are a strong team player who can manage multiple stakeholders
  • You are adaptable and thrive in changing environments
  • The Employer

    We are hiring for a client which is a true synonym of success in ESE, GATE, PSUs, SSC-JE and State-AE / JE technical examinations.

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