Head- Brand Marketing
DealShare.IN
Bangalore, Karnataka, IN
6d ago

​​About DealShare:

 DealShare, India’s fastest growing social ecommerce startup known for pioneering the community group buying (CGB) model in India, has a vision of enabling ecommerce for the next 500 million users in India in non-metro and rural markets. DealShare has recently raised Series D funding of USD 144 million with key investors like Tiger Global Management, Falcon Edge Capital, Westbridge Capital, Matrix Partners India along with the participation of Partners of DST Global, Z3Partners, Omidyar Network, Alteria Capital & Innoven Capital. This transaction marks the third funding for the company in a span of seven months, with the valuation increasing nine-fold on the back of high growth momentum. With the current round, the total funding raised by DealShare stands at $ 183 Million.       

 DealShare has built a new disruptive retail model for India with a focus on the affordability & price component for the mass consumers. It offers high-quality, low-priced essentials coupled with a gamified, fun and virality-driven vernacular shopping experience that makes it easy for first-time internet users to experience online shopping. Founded by Vineet Rao, Sourjyendu Medda, Sankar Bora and Rajat Shikhar in Sept 2018, DealShare provides a sharp and curated assortment at highly competitive prices and has built an innovative community leader driven ultra-low-cost delivery mechanism collectively leading to best-in-class unit economics.

Dealshare has 3 million+ customers across Rajasthan, Gujarat, Maharashtra, Karnataka and Delhi NCR with monthly transactions of 1.2 million and Annual GMV Run Rate of $200 million. Our aim is to expand operations to 100 cities across India and reach an annual GMV Run Rate of USD 1 billion by Dec 2021. 

 Dealshare started in Sept 2018 and had 5000 active customers in the first three months. Today we have 1L+ transactions per day, 1M+ MAU, 1.5L+ new customers per day with a monthly GMV Run Rate of USD 200 million and 50% growth rate MoM.

What are we building: 

  • Customer-first - use first principles to truly understand our customer needs and build a business that’s customer-centric & not copy the Western models
  • A unique, hyper-efficient & logistics operational model that enables us to carry out operations at the lowest costs in the country
  • Simple to understand, intuitive, engaging & gamified product experience in all local & regional languages
  • Regional to National - Creating a key distribution platform for high quality, lesser-known regional manufacturers and making them popular brands nationally

 Mission: 

To create one, unique tech-enabled, organized retail model for the entire Indian mass ecosystem that solves for the affordability of the middle Indian customers through high quality, low priced essentials while providing a platform for small, regional, and national manufacturers to offer their products at the best margins.

Your Key Responsibilities

  • Define the core TG, Value Proposition, elasticities around core benefits, etc., and create a short and long-term Brand Strategy for the business. This needs to be broken up into departmental goals with clear ownership in the team. 
  • Create a cadence for brand research, consumer research, brand tracking on core brand attributes, and funnel criteria e.g. unaided awareness / TOMA, comprehension, favorability, etc.  
  • Create a Brand marketing playbook and build team and processes. Create the Brand Guidelines for other functions to follow and ensure compliance. 
  • Create the quarterly and annual plan, propose options and help prioritize the same with the leadership team; secure resourcing and ensure budget vs. actual compliance on spending, input, lead, and outcome metrics.
  • Develop and execute customized and agile marketing plans and growth/market-initiated strategies to drive more top and bottom-line growth for the company.
  • Develop and manage a fit-for-course agency network and an in-house team to ensure effective and efficient execution of the Brand Strategy that should include multi-channel ATL e.g. Television, Digital, Radio, OOH, etc.  
  • Oversee and guide Public Relations towards reputation and growth across stakeholders including buyers, sellers, employees, government, etc. Create a proactive PR strategy, assets, briefs etc., and recipes for reactive handling of inbounds including but not limited to myth-busting and crisis management. 

Must-Have: 

  • Intuitive understanding of the Indian mass market beyond the top consuming tiers and cities backed by solid experience of building iconic brands.
  • Experience in / working with the leadership team of high-growth early-to-mid stage organizations. 
  • Domain understanding of FMCG / grocery/staples / general merchandise is a plus. Experience of creating digital brands is a plus, as is the ability to work with large amounts of data to mine insights. 
  • 10-15 years of brand marketing experience, established people, and agency networks are needed. 4-5 years of experience leading teams as a CMO, Marketing Director desired. 
  • Must be organized, enthusiastic, and have strong interpersonal skills. The ability to work with, manage and develop young and ambitious high-growth teams is critical. 
  • Must be comfortable with ambiguity and agility that often is part and parcel of fast-growth companies. 

Location – Bangalore

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