SEO Analyst - IT (1-5 yrs) Tamil Nadu/Madurai (Online/Digital marketing)
AMBC
Tamil Nadu
12h ago
source : iimjobs.com

Roles & Responsibilities

  • Conduct keyword research using various tools (like Keyword Planner and Moz)
  • Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages
  • Perform competitive analysis and identify gaps in our content or areas of improvement in our web design
  • Track important SEO metrics including organic traffic, conversion rates and time spent on page
  • Update older content and add effective calls to action (CTAs) to improve user engagement
  • Report on performance metrics comparing them to our SEO goals and benchmarking data
  • Optimize pages for mobile
  • Implement link building strategies and manage backlinks to build online authority
  • Monitor paid search campaigns
  • Keep pace with SEO, search engine, social media and internet marketing industry trends and developments
  • Research and administer social media tools in support of clients- social media strategy
  • Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance client goals
  • Monitor and evaluate search results and search performance across the major search channels
  • Desired Skills :

  • Work experience as an SEO Analyst or similar digital marketing role
  • Expertise in Google Analytics
  • Familiarity with keyword research (Google, Word Tracker, Keyword Discovery, etc) and management tools
  • Experience with email campaigns and paid advertising
  • Understanding of ranking factors and search engine optimization practices
  • ref : updazz.com)

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