Build PamTen s digital marketing strategy, roadmap including budgets
Oversee, Manage all digital marketing channels (e.g. website, blogs, emails, and social media) to ensure brand consistency
Improving the user experience on the company s website(Includes design, content, and usability)
Measure ROI and KPIs
Manage, Measure and improve online content, considering SEO and Google Analytics
Formulate SEO, PPC, CPC, Social Media, Email and Display advertising strategy for websites owned by PamTen and manage the execution of such strategy from start to finish.
Forecast sales performance trends and act proactively to increase our market segment
Liaise with Product, Design and Sales Heads to increase client satisfaction through cohesive strategies
Manage and Motivate the digital marketing team to achieve goals
Monitor competition and provide ideas to stand out
Strong understanding of brand adherence and ability to establish processes towards an on- brand approach across the organization.
Ability to effectively manage multiple projects / tasks of varying complexities, meet deadlines and work well under pressure.
Stay up- to- date with the latest digital technology developments and best practices
Participate (speaking engagements, sponsorships, networking, display booths) in industry conferences and Meet- ups for effective networking and brand promotion of our products
Research competition, investigate benchmarks and provide suggestions for improvement
8 to 12 years of proven work experience in Digital marketing of which last 4 years in managerial role handling teams
Demonstrable experience in designing and implementing successful digital marketing campaigns
Strong understanding of how all current digital marketing channels function
Hands- on experience with SEO / SEM, Google Analytics, CRM software, experience with popular keyword tools (Google, Word Tracker, Keyword Discovery, etc.)
Knowledge of UI / UX, HTML, CSS and web design procedures
Excellent analytical and project management skills
Strong team management and communication (written and verbal) skills
High- level proficiency in MS Excel, PowerPoint, and Word
Postgraduate in Marketing.
Holding Certifications in Digital Marketing and technologies like Google Tag Manager, Google AdWords, Bing Ads, and Hub spot, and OMCA will be an added advantage.