Manager - SEO
Global Growth
Faridabad, IN
11h ago

Responsibilities and Duties

Key Management Areas of Responsibility

  • Define requirements, tasks, and resources associated to SEO strategy
  • Manage and execute implementation of SEO strategy
  • Communication to clients, team, and management on strategy / project development, timelines, and results
  • Collaborate on strategy and goal definition for success / KPI
  • Keep pace with SEO, search engine, social media and internet marketing industry trends and development
  • Key Functional Areas of Responsibility

  • Perform keyword research in coordination with client business objectives to optimize existing content and uncover new opportunities
  • Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages
  • Manage and implement strategies for content development in coordination with SEO goals general and keyword specific
  • Create and support marketing content to socialize and use for social media purposes (e.g. customer videos briefs, customer case studies, blog posts, posts from analysts and customers)
  • Develop and implement link building campaigns
  • Develop, manage and execute communication / content strategies via social communities in coordination with client goals
  • Implement and administer search engine programs (XML sitemaps, shopping feeds, webmaster tools)
  • Monitor and evaluate search results and search performance across the major search channels in order to improve rankings
  • Research and administer social media tools in support of clients’ social media strategy
  • Evaluate web analytics dashboards and reports in order to develop and recommend SEO strategies
  • Communication to team and management on project development, timelines, and results
  • Qualifications and Skills

  • 7+ years’ experience in Search Engine Marketing (SEM) and Search Engine Optimization (SEO)
  • Strong understanding of Search Engine Marketing (SEM) and Search Engine Optimization (SEO) process
  • Experience working with popular keyword tools (Google, Word Tracker, Keyword Discovery, Ahref, Moz etc)
  • Experience working with CMS and building / administering content in multiple CMS environments
  • Knowledge of HTML / CSS and website administration
  • High-level proficiency in MS Excel, PowerPoint, and Word
  • Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools
  • Knowledge of PPC programs and optimizing data gathered from both organic and paid sources
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