Are you the one we are looking for?
Inviting applications for the role of Manager, Marketing Analytics
We are looking for Manager / Senior Manager with experience in Marketing analytics in pharma / life science, which includes the oversight of promotional activities, measure and optimize various marketing measures, HCP eligibility, and targeting.
This role also serves as a key point between sales, marketing and operations related to the areas identified above
Experience in Marketing analytics for primary, specialty care therapy areas with in Pharma / Life sciences
Demonstrated Marketing Analytics operations including brand launch support, brand positioning, customer segmentation, patient analytics, market mix modeling, campaign effectiveness measurement and competitive analysis, Omni channel etc.,
Experienced in pharma data sets such as IQVIA, Symphony : Xponent, PlanTrak, NPA, DDD, LAAD, FIA, Formulary data, Prescriber Dynamics, Payer, Digital Interaction data, Veeva CRM, Call Activity data
Knowledge on Statistical techniques like, MMX, Test control analysis, A / B testing, Promo response models, Optimization
Hand on experience in R, Python, SQL, Data Bricks
Experience leading and mentoring a team of 5-10 research marketing analysts. Demonstrate the ability to execute multiple projects in parallel
Qualifications we seek in you!
Bachelors in Pharmacy / technology
MS / MTech / Mpharma
Excellent written and verbal communication