Manager- Analytics
Genpact
Bangalore, India
4d ago

Are you the one we are looking for?

Inviting applications for the role of Manager, Marketing Analytics

We are looking for Manager / Senior Manager with experience in Marketing analytics in pharma / life science, which includes the oversight of promotional activities, measure and optimize various marketing measures, HCP eligibility, and targeting.

This role also serves as a key point between sales, marketing and operations related to the areas identified above

Key Requirements

  • Experience in Marketing analytics for primary, specialty care therapy areas with in Pharma / Life sciences
  • Demonstrated Marketing Analytics operations including brand launch support, brand positioning, customer segmentation, patient analytics, market mix modeling, campaign effectiveness measurement and competitive analysis, Omni channel etc.,
  • Experienced in pharma data sets such as IQVIA, Symphony : Xponent, PlanTrak, NPA, DDD, LAAD, FIA, Formulary data, Prescriber Dynamics, Payer, Digital Interaction data, Veeva CRM, Call Activity data
  • Knowledge on Statistical techniques like, MMX, Test control analysis, A / B testing, Promo response models, Optimization
  • Hand on experience in R, Python, SQL, Data Bricks
  • Experience leading and mentoring a team of 5-10 research marketing analysts. Demonstrate the ability to execute multiple projects in parallel
  • Qualifications we seek in you!

    Minimum Qualifications

  • Bachelors in Pharmacy / technology
  • MS / MTech / Mpharma
  • Preferred Qualifications

  • Excellent written and verbal communication
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