CPI - Sensory Executive - Health
ABP Management Services
Gurgaon, India
10d ago
  • Consumer Insights & Sensory Research to support post-feasibility product development (in-feasibility where CPI resources requirements dictate).
  • Geography : India. Potential to also occasionally run studies outside of India.
  • Health Business Unit
  • To execute Healthcare Consumer Product Evaluation related project to aid in the product development process, to select a lead product sensory option, to substantiate claims and identify product outperformance of new product developments.
  • To drive insights based on a strong understanding of consumer behaviour and category dynamics translating into meaningful product measures enabling the R&D team to design products for maximum success on shelf and in home
  • To apply / execute best-in-class consumer research methods, and potentially implement new ones, to generate new insights into consumer unmet needs.
  • Consumer : To excel multiple consumer interaction approaches and methodologies; to increase the depth and completeness of consumer understanding;
  • to organize, moderate / facilitate the consumer research activities.

  • Product Testing : To trial new product prototypes at qualitative / quantitative scale to identify opportunities; translating to clear product measures for the R&D team to design / optimize for;
  • to understand the product benefits as interpreted by the consumer; to test ways to increase the consumer acceptance by improvement of specific benefits.

  • Sensory : To proactively identify and trial new consumer sensory research approaches and methodologies to gain and explore superior and emerging behaviours and insights.
  • Technology : Understand the technology behind enabling the product technical performance.
  • To develop and execute capabilities in support of initiatives in : Prototype evaluation and proof of performance feedbackTechnical validation of product vs initial proposal.
  • Congruence check.Sensory evaluation of developmental or marketed productsClaims support studies

  • Prototype evaluation and proof of performance feedback
  • Technical validation of product vs initial proposal. Congruence check.
  • Sensory evaluation of developmental or marketed products
  • Claims support studies
  • To identify, form and manage productive relationships with appropriate research vendors with value added external consumer capability.
  • To ensure that all consumer work complies with codes of best practice and data protection requirements are adhered to.
  • To organize and make available the information / material related to the CPI activities in a globally accessible database.
  • To promote and maintain a safe working environment through compliance with established company and regulatory policies.
  • To actively participate in the development and implementation of best practices across the CPI team.
  • Significant Consumer / Sensory research experience with market research agencies working with FMCG or consumer health companies in product categories where consumer science makes up an important part of product development.
  • 3 years+ experience of working successfully with consumers and external parties together with a proven track record in designing consumer study, insight identification and shaping, and driving this through into business relevant innovation projects.
  • Ability to integrate sensory and consumer methods into research plans, integrate data and draw conclusions that could generate motivating product solutions in line with brand strategy.
  • An above average knowledge of statistics and statistical packages like SPSS, SAS etc.
  • Fluent in English with local languages a major advantage.
  • Experience presenting to small / medium groups (
  • A genuine and demonstrated interest in early product innovation / development within consumer-packaged goods industries.
  • Results oriented, entrepreneurial and self-motivating.
  • Bias for action, capability to define, evaluate and take risks.
  • Must be self-motivated, a natural leader and ambitious.
  • An excellent team player, willingness to become part of a very close-knit team and work in collaborative fashion with team members.
  • Capable of building strong working relationships and motivating teams to deliver outstanding results with or without hierarchical relationships.
  • Strong analytical skills with the ability to develop strategies, tactics and measurable implementation plans.
  • Ability to transform solid thinking into action (a thinker and an achiever).
  • Excellent communication skills
  • Strong intellectual curiosity and appetite for exploring new and previously uncharted
  • territories.
  • Openness to change and ability to think out of the box.
  • Excellent summarizing and presenting skills
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