Lead - Digital Content Enablement
Pfizer
Mumbai, India
12d ago

A. Core Responsibilities :

  • Strategic :
  • Collaborate with Marketing to drive understanding of Integrated Channel (Closed Loop Marketing) and to support development of integrated marketing plans that align to brand / above brand and BU strategies and goals and address sustainable and meaningful relationships with customers.
  • Contribute as required to develop channel / promotion mix analytics capability to present unified customer insights across channels (interaction metrics) to BUs / stakeholders and propose recommendations
  • Directs the development and delivery of measurable digital marketing services for the country that deliver maximum value from collective digital investment across BU’s, ensuring adherence to channel standards and compliance requirements
  • Collaborates cross functionally to establish digital Governance Model / Operations Committee. Participates and / or leads in these platforms.
  • Analyze both local and global digital platforms in order to most effectively execute against the India commercial strategy;
  • Ensure alignment with local, regional and global stakeholders on tactical plans and platforms

  • Leads the systems and process review (within India Commercial Operations) to drive standardization and automation improving overall process efficiency and effectiveness.
  • Collaborates with CO functional leads, CoE and BT.

  • Operational :
  • Accountable for delivering channel deployment plans, daily marketing campaign operations and effective and efficient channel capabilities
  • Partner with BT, Commercial Operations, and Commercial colleagues to deploy and operationalize new and current digital channels (e.
  • g. HCP Portal, email, remote detailing, webinars, apps) that satisfy internal and external customer needs while meeting relevant global and local standards, including compliance, legal and business requirements, on time and to budget

    B. Position Responsibilities :

    Primary Responsibilities :

  • Recommendations for targeting, customer acquisition and measurement to maximize impact
  • Serve as local expert in operationalizing MCM implementation plans in support of long term strategy and annual operating plans;
  • understand regional and local considerations

  • Responsible for the day-to-day operations and management of channel service providers and ensures on-time delivery across channels and campaigns.
  • Ensure all relevant local approvals and compliance standards and practices are met
  • Work closely with the DCE Global Channel Leads as defined by channel operating model
  • Lead sharing of digital best practice from India to other countries and the DCE COE, and the from other DCE progressive markets to India
  • Based on BU requirements deliver Integrated Campaign Deployment Plans including services and resources required, key performance metrics, engagement benchmarks.
  • Gain endorsement of BU stakeholders

  • Review and align deployment plans cross BU to ensure optimum customer experience; recommend and gain endorsement from BU’s where conflicts / synergies arise
  • Lead x-functional program delivery team to execute digital deployment plans.
  • Actively manage demand with channel vendors and BT
  • Manage program risks, dependencies and project timelines to ensure on time & on budget delivery.
  • Track & keep relevant stakeholders informed on deployment plans & status report including any deviations
  • Review interaction metrics and benchmarks and prepare recommendations for campaign optimization
  • Engage with BUs to gather requirements that further advance the solutions and services provided by DCE. Feedback to global channel teams and service providers
  • Liaise with Drug Safety, Medical Quality Assurance, Corporate Audit, Legal, Regulatory and CO SMS to enable and streamline processes in the compliance of marketing content developed for use across DCE supported channels
  • Commercial Client capability development- Up-skill and develop colleagues in DCE capabilities using the global curriculum of services.
  • Provide input to further develop curriculum based on business requirements

  • Develop plan and timelines for FF digital content production for iPad and Rep Triggered e-mails
  • Align on MLR, remediation and process improvements in the development of MC operational and process compliance
  • Drive and support a cross-BU governance process to ensure that there is customer-centric approach when reaching customers through digital channels
  • Be an active member of the DCE Asia Operations Team supporting regional and global DCE initiatives, participating on the DCE Asia Operations Team, and representing India in the Global DCE CoE
  • Collaborate cross functionally to demonstrate to internal customers the value of DCE services and drive positive customer satisfaction through results
  • People and Leadership
  • Support the continual building of the OWNIT Culture within the team and across the organization
  • As the go-to-market model evolves make sure that the organizational capabilities & structure fit the needs
  • Upholding and modeling Pfizer values, OWNIT culture elements, and visible and inspirational leadership
  • Compliance
  • Ensure high standards of Compliance to norms, policies, and procedures.
  • Others :
  • Understand requirements for field force I Pad content at a local level and support solution development.
  • Enable customer engagement; pan BU needs and service delivery
  • C. Most Critical Behavioral Competencies or Capabilities :

  • In-depth knowledge of analysis and operations methodologies to identify and implement appropriate approaches to address and solve business problems
  • Demonstrated ability to structure and conduct analyses to generate insight and recommendations
  • Comfortable with presenting insights and recommendations to stakeholders at various levels of the organization
  • Excellent problem solving skills
  • Strong customer service focus ability to manage conflict, problem solving and strategic planning skills
  • Creates, communicates, and manages detailed project plans, inclusive of timelines, requisite participants, critical dependencies, and risk assessments.
  • D. Education & Experience :

  • Education : Educated to degree level or equivalent. MBA preferred
  • Experience :
  • Significant commercial experience, in marketing, sales and / or commercial operations roles with Experience in Digital / Multi-
  • Channel Marketing programs in Pharma and / or Consumer fields

  • Experience working with agencies / vendors
  • E. Technical Requirements :

  • Strong ability to lead cross functional teams to deliver on time and within budget
  • Ability to manage multiple projects and timeframes in a complex organizational structure
  • Strong strategic thinking, analytic, interpersonal, influence and communications skills
  • Strong partner relationship and collaboration skills - ability to generate credibility
  • A working understanding of marketing and campaign management solutions offerings
  • Ability to work with metrics and KPIs to evaluate and optimize the performance of channels and campaigns
  • Facilitation and skills in conveying learning and best practice
  • Focus on execution and ability to manage timelines.
  • Demonstrated understanding of the current & evolving digital landscape
  • In depth knowledge of digital channels and operating models.
  • Able to handle ambiguity
  • Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.

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