Sr. Associate - Database Marketing
Cvent's Global Demand Center is seeking a motivated and passionate Database Marketer to support our targeted outbound efforts by continuously evolving our global audience identification and campaign segmentation strategies.
Cvent’s Marketing database is the engine to our powerful marketing lead generation machine. This role will support all global stakeholders by optimizing our ability to target accounts within both the prospect and customer universe to foster engagement that drives sales pipeline and revenue efficiently and at speed.
The ideal candidate should be able to understand the campaign life cycle, data segmentation, process flows, and optimize SQL queries to comply with CVENT’s rapidly evolving business and campaign requirements.
Cvent’s Global Demand Center manages the technology, processes, and data that generate leads and demand for Cvent’s suite of products.
We are an internal shared-services agency housing digital, email, web and database marketing as well as full lifecycle campaign and program management and execution.
This consultative role will support the Database Marketing efforts through strategic recommendations, insights, and action plans that yield higher, and more quality, conversion.
Candidates should have a strong understanding of data structures as they relate to CRM systems and marketing campaigns.
What You Will Be Doing
Skills & Requirements