Senior Associate, Database Marketing
Cvent
Gurugram, India
6d ago

Sr. Associate - Database Marketing

Cvent's Global Demand Center is seeking a motivated and passionate Database Marketer to support our targeted outbound efforts by continuously evolving our global audience identification and campaign segmentation strategies.

Cvent’s Marketing database is the engine to our powerful marketing lead generation machine. This role will support all global stakeholders by optimizing our ability to target accounts within both the prospect and customer universe to foster engagement that drives sales pipeline and revenue efficiently and at speed.

The ideal candidate should be able to understand the campaign life cycle, data segmentation, process flows, and optimize SQL queries to comply with CVENT’s rapidly evolving business and campaign requirements.

Cvent’s Global Demand Center manages the technology, processes, and data that generate leads and demand for Cvent’s suite of products.

We are an internal shared-services agency housing digital, email, web and database marketing as well as full lifecycle campaign and program management and execution.

This consultative role will support the Database Marketing efforts through strategic recommendations, insights, and action plans that yield higher, and more quality, conversion.

Candidates should have a strong understanding of data structures as they relate to CRM systems and marketing campaigns.

What You Will Be Doing

  • Import, analyze and extract data / information by using SSMS / MS SQL Server
  • Interpret campaign data, analyze results and provide ongoing reports to regional and product-focused Marketing teams
  • Strong campaign data segmentation capability
  • Use both qualitative and quantitative methods and tools to identify areas for improvement and optimization
  • Translate data into viable business recommendations; present findings and actionable insights
  • Liaison with internal teams to define requirements and timelines to ensure the timely and accurate delivery of data elements required for projects.
  • Work with cross-functional teams to resolve data discrepancies and system issues
  • Document and train teams on Database best practices
  • Identify opportunities for efficiencies in DB
  • Skills & Requirements

  • 2 - 4 years of relevant professional work experience
  • Knowledge of SQL or other enterprise-grade database systems required
  • Proficient in MS Office Suite (Excel / Word / PPT etc.)
  • Fair understanding of marketing platforms like Marketo, Salesforce and other CRM systems
  • Knowledge of the implementation, measurement, and optimization of marketing campaigns
  • Analytical thinker
  • Must be self-motivated and enjoy an extremely fast-paced environment
  • Strong attention to detail
  • Strong organizational skills and the ability to prioritize and meet deadlines
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