Lead- Digital Marketing Operations
Thermo Fisher Scientific
Mumbai, MH, India
28d ago
source : CareerArc Group LLC

About Company :

Thermo Fisher Scientific Inc. (NYSE : TMO) is the world leader in serving science, with revenues of more than $20 billion and approximately 65,000 employees globally.

Our mission is to enable our customers to make the world healthier, cleaner and safer. We help our customers accelerate life sciences research, solve complex analytical challenges, improve patient diagnostics, deliver medicines to market and increase laboratory productivity.

Through our premier brands Thermo Scientific, Applied Biosystems, Invitrogen, Fisher Scientific and Unity Lab Services we offer an unmatched combination of innovative technologies, purchasing convenience and comprehensive services.

This role occupies a unique space at the intersection of marketing and technology with the goal of driving process and execution that better enables our team to achieve their digital marketing goals with efficiency and effectiveness.

This opportunity requires the ability to operate with confidence in a dynamic, technical environment across multiple digital marketing channels such as email, SEM, SEO, display advertising and onsite merchandising.

As the Digital Marketing Operations Specialist you will ensure proper execution of digital marketing campaigns, overseeing project critical success factors, timelines and dependencies in partnership with the marketing planning team, the asset creation team, digital marketing technology specialists and marketing analysts.

This role will be responsible for successful execution of multi-channel digital marketing programs and driving the program's success end-

to-end through flawless execution and optimization.

You will help coordinate and execute marketing campaigns leveraging a suite of digital marketing tools from Oracle, Adobe, Google, Salesforce.

com and IBM. This is a great opportunity to evolve the tools and process while providing excellent digital marketing campaign delivery.

Role & Responsibilities

  • Drive the execution of digital marketing campaigns across all digital marketing channels for the organization. Deliver on the defined metrics for each campaign
  • Provide subject matter expertise and support to the Marketing Planning team during the strategic planning process
  • Execute programs that drive buyers to thermofisher.com and drive qualified leads to the sales organization
  • Provide detailed analytics of digital marketing performance to all stakeholders to support refinement and optimization of digital marketing campaigns
  • Provide post-campaign data and analysis to all stakeholders to improve campaign planning
  • Develop and mature our digital marketing capabilities, nurturing expertise in key digital marketing technologies and disciplines needed to drive value and results
  • Anticipate future needs and develop required expertise as we journey on our roadmap towards personalization, omni-channel and automation in digital marketing
  • Candidate Requirement :

    Education & Experience levels :

    Bachelors degree required - MBA in Marketing, Finance or Statistics preferred

    Minimum 5 years of work experience in Strategic Marketing, Analytics and Market research

    Nature of experience :

  • Prior exposure to digital marketing tools is preferred
  • Sales experience is preferred
  • Knowledge Required :

    Understanding of Strategic Marketing frameworks, Digital Marketing concepts

    Skills :

  • Excellent strategy, planning and execution skills with proven ability to drive results
  • Effective communicator (verbal, written and presentation), with a demonstrated ability to influence through a straight-
  • forward style of communication

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