Job Title : Market Researcher
Company : Danaher
Global Marketing Services
Position location : Mumbai, India
Reports to : Visibility Team Lead
Visibility Team Lead
I.GENERAL SUMMARY & OVERALL CHALLENGES
Global Marketing Services wants to enhance and complete customer information to ensure that our promotions and marketing campaigns are serving the customers application needs and their buying decisions at the same time ensure that our customer data is updated & maintained.
The Market / Desk researcher would help GMS achieve capture / research accurate & reliable customer information for account mapping and targeted market campaigns.
Responsible for secondary research / data mining to identify decision makers specifically for the pharmaceutical and the academic market.
Acquaintances with databases like (PubMed, NIH, LinkedIn, XING), validating, examining data and sharing high quality customer data with the global team.
Help improve operational performance through data analysis.
Executes data research / mining process whereby potential customers account list comprising detailed contact information are generated and validated for quality.
We put specific focus in research methodology, approach, accuracy and in meeting timelines for deliverables.
Provides weekly customer / lead generations list to marketing teams for potential sales and to increase market visibility of the product.
Analyses the customer data to provide trends across segments; to ensure our business strategies address our ever-changing markets. .
Other duties may be assigned as required by the business need.
Pulling out customer account list from databases (PubMed, scientific publications research etc., LinkedIn Sales Navigator, Hoover, XING).
Searching & validation each contact record using online directories or google; updating the contact list in excel
Providing list in Excel of all cleaned & de-duped records to marketing team
Updating, cleaning and maintaining the new customer account contact details in SharePoint
Communicating with global leaders as per business need.
III. REQUIREMENTS FOR THIS POSITION
d) Travel (required estimated % of time)
IV. PERSONAL TRAIT PROFILE
Danaher Corporation is one of the most remarkable success stories in the Fortune 500. In addition to Leica, Danaher owns some of the world’s leading industrial brands - products that span the most demanding applications in the world.
Currently over 50 companies and 60,000 employees around the globe are working together challenging each other to take this success even further.
Our joint quest does not only increase chance of success, it also fosters an environment in which a global career path is encouraged and limited only by your talent, capacity and ambitions.