The Organization : Marketing Operations
The Marketing Operations (MO) team is an operational arm of Chegg Marketing and is critical to its success. The team is involved in acquiring customers through multiple marketing channels like organic search, paid search, email, social, affiliate, and display.
Going beyond customer acquisition, MO participates in analysing students' behavioural trends to enable better business outcomes.
The team also monitors and assesses the industry landscape to generate actionable insights.
The Role : Associate Marketing Automation
The Associate Marketing Automation’ would need to have at least 1-2 years of experience. In this role, you will be responsible for building promotional, acquisition and transactional email templates, enabling personalization in templates, and executing email campaign workflows and journeys in Adobe Campaign.
You will use tools including Adobe Campaign Classic, Dreamweaver, Email on acid, Adobe analytics, DOMO, etc. to perform job functions and track success
Build, test and execute email templates using HTML / CSS code
Troubleshoot & QA HTML / CSS email templates
Build, test and execute email campaign workflows
Creation and mapping of transactional templates
Offer creation and targeting personalized offers to users
QA and approve all email campaigns to ensure creative content, links, and copy are all correct
Track and monitor campaign results and report status
Build new processes and update the existing ones
Partner with stakeholders to gather data, business, and technical requirements
Preferred : Experience working with an email service provider (preferably Adobe Campaign, Marketo and Salesforce)
Process driven / experience working in a process driven environment