Regional Marketing Specialist
UL LLC
Bangalore, IN
12d ago

Overview

UL LLC is a global safety certification company headquartered in Northbrook It maintains offices in 46 countries. Established in 1894 as the Underwriters' Electrical Bureau (a bureau of the National Board of Fire Underwriters

Job Function

Drives the generation of relevant region-based client and marketplace insights, aligns go-to-market plans to goals and target audiences, executes integrated programs that are aligned with global campaigns, and handles some budgeting, metrics and reporting.

Ensures interlock of local-level activities with global business, brand and marketing strategy.

Job Responsibilities :

  • Provides insights about customers and market(s) that become inputs for regional and global teams, and sets the foundation for program development.
  • Strong focus on region business strategy, local market trends, competitive insights, personas and buyer experiences, incuding some planning and budgeting. (10%)

  • Manages some local-level planning and interlock : brand activation, go-to-market strategies, sales enablement, message development and marketing mix.
  • Ensures alignment of tactical plans to business goals. (20%)

  • Drives demand creation by effectively executing on program tactics : inbound and outbound marketing, strategic communications, content production, agency management, project management, social marketing, search (SEO / SEM), event marketing, MAP / CRM programs, and more. (40%)
  • Leads some budgeting, measurement, analytics and reporting to ensure visibility to the business impacts resulting from team activity.
  • Identifies opportunities for growth and cost / ROI improvements. Manages actuals vs. budget and KPIs, allocates budgets by program / campaign, and proactively diagnoses and develops insights to support pipeline health, converstion rates and overall return on investment. (10%)

  • Influences business and supports sales objectives through effective communications that rely on cultural and operating norms.
  • Collaborate cross-functionally and leverages internal networks to steer successful outcomes for local teams during planning and review periods. (10%)

  • Leads by example and participates in success of a high performing team. (5%)
  • Contributes to business success by performing other tasks as required. (5%)
  • Qualifications

    Education - B.E. / B.TECH and / or MBA in Sales and Marketing

    Experience - 4 years or more of related experience or demonstrated competency

  • Customer Focus
  • Adaptable / Flexible to Changes
  • Leads through influence
  • Excellent communicator
  • Strong collaboration skills
  • Strong facilitation, project planning and management
  • Strong business acumen
  • Strategic thinking
  • Team mindset
  • Budget creation and management
  • Experience working with senior leaders
  • Strong analytical skills
  • Sales enablement best practices
  • Focus on process improvement
  • Minimum Abilities Preferred

  • Knowledge and experience with demand generation strategies, MAP / CRM tools, competitive insights-gathering, planning tools and budgeting processes.
  • Strong understanding of all aspects of the marketing mix (pricing, product, promotion, positioning) and experience activating promotions and leveraging tools across variety of promotional channels.
  • Proficiency in Microsoft Office and experience managing and / or using a wide array of communications tools.
  • Apply
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