Overview of the job :
MediaCom is looking for a Business Manager - Programmatic based out of its Bangalore branch. The incumbent will be the leading the programmatic media planning for one of our key clients at MediaCom Bangalore.
A Programmatic Manager comes with experience in programmatic / data-driven & biddable media & with a media strategy & planning background.
Reporting of the role
This role reports into the Biddable Platforms Lead.
3 best things about the job :
Be part of one of the largest digital spending accounts
Chance to lead client conversations and leading programmatic media through multiple players.
A strong culture of test & learn if you want to learn the effectiveness of a new tool, a new platform and want to apply the learning, you have to make a strong case for it, and the media team will help enable the test.
Once the test is successful, your learnings and recommendations
In three months :
You should be able to plan, execute and present month on month programmatic strategy for each brand, communicate and be on top of all programmatic campaign metrics as well as .
Recommendation on overall brand content that helps brands achieve goals beyond campaign metrics.
Build the quarterly programmatic strategy for the brands you manage as well as manage at least 1 corporate project.
You will also manage monthly connects with the client and customized planning requirements.
In six months, you would have :
You should be able to contribute to the annual planning and strategy process for all brands that you manage and help present the programmatic section to the internal strategy team and potentially to the client.
Have a regular conversation with programmatic team & market players to improve account performance for your set of brand and leverage the vendor & global support for strengthening campaign strategies.
You will also manage a few corporate projects / test & learns that you will roll out.
In 12 months, you would have :
You will help evolve the programmatic planning principles and think beyond your set of brands on data-driven marketing. Work closely with the strategy team to build brand-specific strategies.
Responsibilities of the role :
DV360 / Adobe / MediaMath / Amazon programmatic planning and execution
Programmatic campaign management and planning inputs
Understanding of Web analytics, analyse web analytics reports and translate into actionable insights
Day-to-day operations of the operations team and take ownership of pre-campaign to post-campaign requirements
Campaign management and optimization
Client servicing internal and with the client teams
Delivering award-worthy work
Working closely with a digital planner and internal brand teams
What you will need :
Thorough, hands-on understanding of Digital programmatic planning & execution
Understanding on the digital campaign, buying metrics, search
Must have in-platform execution experience pulling the levers in DSP platforms (i.e. Google’s DoubleClick Bid Manager, DV360, Amazon AAP, Adobe, TheTradeDesk, MediaMath, Oath)
Build a great working relationship with digital teams, operating seamlessly together to deliver success for our esteemed clients, across briefing, strategy, set up, optimization, reporting processes & invoicing
Traffic campaign tags into Demand Side Platforms (DSPs), Social API technology, or other ad technology environments
Plan, execute, manage, and optimize programmatic media campaigns for internal consumptions (e.g. auctionexchange based performance media, Display, Mobile or Video audience-based buying, remarketing campaigns, Facebook, Twitter, Instagram, Pinterest or LinkedIn promotions) independently
Basic understanding of Branding & performance campaigns and important metrics
Willingness to learn, unlearn, relearn basic concepts of search and performance marketing
Willingness to question and test all principles
Willingness to test and use new tools and platforms for search
Good written, verbal communication and presentation skills PPT and delivering presentations