Ad Campaign Operations Manager
6sense
Pune
3d ago

JOB DESCRIPTION

  • Understand 6Sense customers campaign goals and communicate support objectives, methodology, process and timelines with the customer
  • Help manage digital campaigns, including banner, video, html5 and native ads
  • Leverage 6Sense partner Ad platforms to enable specific customer requirements beyond 6Sense product capabilities
  • Provide timely reports to customers depicting campaign metrics
  • Come up with creative ideas to help improve campaign performance
  • Come up with product feature requirements by tracking repeated service requests
  • Perform third party pixels management to ensure that 6sense receives all the campaign metrics
  • Monitor campaigns and highlight performance issues to technical team
  • Track and optimize campaigns for maximum ROI by managing bids against best performing segments, time of the day etc.
  • Liaison with media, creative, account management teams and vendor partners
  • ROLE REQUIREMENTS

  • 8+ years of experience in digital marketing and performance marketing space
  • 3+ years of ad ops experience on platforms like Google Ad Exchange using Google Display Networks
  • Knowledge of Ad technologies - Ad serving, tracking, and attribution technologies
  • Analytical ability to understand data, create reports, and derive strategic insights
  • Organizational , task and time management skills
  • Ability to work independently and in a team environment while handling multiple tasks with shifting priorities
  • Good knowledge of Microsoft Excel (including operations such as v-lookup, functions, pivot tables, etc.)
  • PREFERRED EXPERIENCE

  • Exposure to ABM platforms (6Sense etc.)
  • Exposure to Self Service Demand Side Platforms (DoubleClick Bid Manager, Appnexus, TubeMogul, TheTradeDesk, Media Math, Drawbridge, etc.)
  • Exposure to Data Management Platforms (BlueKai, Adobe Audience Manager, Krux, etc.)
  • Exposure to SEM Platforms (Google AdWords, Bing Ads, Marin, DoubleClick Search, etc.)
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