Senior Business and Data Analyst

ALPHONSO INC

Bangalore

6d ago

Responsibilities

Work with our Sales and Account Managers to understand customers’ KPIs and goals

Work with Business Operations team to launch new and optimize ongoing TV Retargeting digital media campaigns

Create case studies by analyzing past viewership and exposure data

Work closely with the data engineering team to understand the underlying drivers of positive and negative performance across our customers

Develop and run data science experiments and interpret the results

Implement the insights gained from your experiments across customers

Proactively communicate the key insights from the performance to the relevant internal teams : sales, account management and engineering

Communicate your ideas for improvement for our internal toolset within the TV Retargeting product and engineering team

Lead an industry vertical like automotive, entertainment, CPG, and others

Mentor team of Business Analysts

Requirements :

Strong analytical background and critical thinking

Strong organizational skills and attention to detail

Ability to thrive in a fast-paced, high-volume, and deadline-driven environment

Engineering and Technical degree preferred.

Marketing / Advertising / Analytics related experience is preferred but not necessary

Familiarity with the TV or Digital advertising ecosystem is helpful, but not required

Experience with a scripting programming language and SQL is helpful, but not required

Experience leading a vertical and managing teams

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