Web Analyst
Tata CLiQ
Mumbai, Maharashtra, IN
4d ago
source : Instahyre

We are looking for a Web Analyst role (Clickstream Analytics) for flagship digital commerce venture of an Indian multinational conglomerate, having a unique omnichannel marketplace model.

It is a multi-category e-commerce platform, operating across categories such as Fashion, Footwear and Accessories, Electronics and Luxury.

Responsibilities :

  • Reporting setup and upkeep for all Omniture dashboards
  • Segmentation, dimensions, variables setup on web analytics stack
  • Identifying opportunities for cross-selling and up-sell basis customer behaviour and business strategy
  • Design and implement revenue attribution models for internal and external partners
  • Monitor A / B testing, multivariate testing, personalisation experiments result for UI / UX improvements
  • Requirements :

  • Tools : Tag manager- Omniture, Google Analytics, Tealium, Adobe Target
  • Problem-solving skills, business understanding of e-commerce and digital businesses
  • Strong process orientation, Effective Interpersonal skills
  • A data-driven approach, rooted in deep understanding of the tools and analytics techniques
  • Reliability to deliver the job while handling aggressive timelines and parallel work-streams.
  • Willingness to contribute beyond the stated deliverables
  • A graduate (preferably in Engineering) from a premier institute.
  • Should have 3 to 4 years of experience and Strong knowledge of fundamental statistical constructs of data analysis, like Hypothesis Testing, Multivariate Analysis, Cohort Analysis and Regressions.
  • As an individual contributor, the person should have an appetite for a start-up environment and have the ability to work with various functions.
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