Key Competencies : - Analyze and understand digital assets, including web pages, mobile pages and digital campaigns of customers.
Job Responsibilities : - Understand Attribution Modeling and what helps in Conversions - Ability to understand the Campaign Analytics process in Digital and conversant with campaigns and measure their performance effectiveness -
Tag management : Testing whether tags are present in websites and adding codes - Social Media Marketing : Getting data from social media tools and analyzing them -
Working with Ad Agency tools like Sizmek, Adwords - Competitive Intelligence tools like SEMRush or Conscore - Analyzing traffic and leads from Mobile devices -
Modeling techniques using R or Python - Customer segmentation and targeting using advanced analytics techniques Qualification & Experience : -
2 to 3 years of experience in Adobe Analytics or Site Catalyst or Omniture and Google Analytics - Has experience working with CPG companies to drive effective digital decision using analytics -
Well conversant with the complete digital processes such as Extraction of data from Adobe / other tools, building reports and dashboards in Excel and / or using visualization tools like Tableau, Qlikview -
Web Analytics experience in analyzing digital campaigns across channels : Display, SEM, SEO, Emails - Reporting and Dashboarding -
Tableau, Qlikview, Spotfire, PowerBI (optional) - Knowledge of tools : Adobe Analytics, Google Analytics, Radian 6, SEMRush, Sizmek, Adwords, Eloqua, R, Python Education : BE / B.
Tech (any discipline) or MS in Statistics / Economics or MBA in a quantitative discipline is required (ref : hirist.com)