Senior Brand Manager
Ather
Bangalore, IN
1d ago

You’ll be our : Senior Brand Manager

You’ll be based at : IBC Knowledge Park, Bengaluru

You’ll be Aligned with : Head of Brand

You’ll be a member of : Brand Marketing Team

What you’ll do at Ather :

Conceptualize and execute central & thematic brand campaigns

Mine for actionable consumer insights

Build brand equity via innovative campaigns & projects

Strengthen brand positioning, build brand salience & aspiration

Oversee production & on-ground execution of campaigns

Liaison with Creative, Research, PR, Media, Event, Program, Product and Sales teams

Manage brand alliances & associations

Create pipeline of content & ideas with relevant 3rd parties

Scout for sponsorship & association opportunities; events, films, shows, sports & more

Collaborate with opinion-makers from industries like automobile, lifestyle, tech & more on brand relevant properties : offline & online

Formulate and execute GTM strategy for new products / campaigns

Marketing support for sales & dealership teams; Monthly business planning (Volume, Enquiries), supporting dealer-driven marketing campaigns (Events, Test-rides & BTL)

Here’s what we are looking for :

Hands-on experience in handling integrated campaigns & sizeable brand alliances

Knack of picking customer insights through data, interactions and observations

Strong brief-writing skills

Advanced agency-handling and partner-relationship management

Moderate to advanced understanding of media planning : Online & Offline

Good program-management skills

Trade & sales understanding

Openness to travel every month

Some attributes you bring to the role :

Embracing change - ability to make decisions in changing and ambiguous situations

Understanding people - Empathy for all stakeholders and understanding their intent

Inviting feedback - from multiple stakeholders and taking decisions participatively

You bring to Ather :

An MBA degree in marketing (or related stream) from tier 1 / 2 institutes

Experience of 8 years in Sales & Marketing preferably in a hardware product industry

Report this job
checkmark

Thank you for reporting this job!

Your feedback will help us improve the quality of our services.

Apply
My Email
By clicking on "Continue", I give neuvoo consent to process my data and to send me email alerts, as detailed in neuvoo's Privacy Policy . I may withdraw my consent or unsubscribe at any time.
Continue
Application form