Senior Brand Manager
Bangalore, IN
1d ago

You’ll be our : Senior Brand Manager

You’ll be based at : IBC Knowledge Park, Bengaluru

You’ll be Aligned with : Head of Brand

You’ll be a member of : Brand Marketing Team

What you’ll do at Ather :

Conceptualize and execute central & thematic brand campaigns

Mine for actionable consumer insights

Build brand equity via innovative campaigns & projects

Strengthen brand positioning, build brand salience & aspiration

Oversee production & on-ground execution of campaigns

Liaison with Creative, Research, PR, Media, Event, Program, Product and Sales teams

Manage brand alliances & associations

Create pipeline of content & ideas with relevant 3rd parties

Scout for sponsorship & association opportunities; events, films, shows, sports & more

Collaborate with opinion-makers from industries like automobile, lifestyle, tech & more on brand relevant properties : offline & online

Formulate and execute GTM strategy for new products / campaigns

Marketing support for sales & dealership teams; Monthly business planning (Volume, Enquiries), supporting dealer-driven marketing campaigns (Events, Test-rides & BTL)

Here’s what we are looking for :

Hands-on experience in handling integrated campaigns & sizeable brand alliances

Knack of picking customer insights through data, interactions and observations

Strong brief-writing skills

Advanced agency-handling and partner-relationship management

Moderate to advanced understanding of media planning : Online & Offline

Good program-management skills

Trade & sales understanding

Openness to travel every month

Some attributes you bring to the role :

Embracing change - ability to make decisions in changing and ambiguous situations

Understanding people - Empathy for all stakeholders and understanding their intent

Inviting feedback - from multiple stakeholders and taking decisions participatively

You bring to Ather :

An MBA degree in marketing (or related stream) from tier 1 / 2 institutes

Experience of 8 years in Sales & Marketing preferably in a hardware product industry

Report this job

Thank you for reporting this job!

Your feedback will help us improve the quality of our services.

My Email
By clicking on "Continue", I give neuvoo consent to process my data and to send me email alerts, as detailed in neuvoo's Privacy Policy . I may withdraw my consent or unsubscribe at any time.
Application form