Roles and responsibilities :

Create content / compelling copy for website blogs, write copies for taglines, headlines and social media copy, marketing communications (Email marketing, newsletter, supporting collaterals like PPTs, Others) focusing businesses.

Research, analyze trending topics / keywords and collate information about IT, software and new inventions.

Increase content quality by regularly creating a pipeline for content management.

Stock and store content library.

Analyze content marketing metrics and makes changes as needed.

Collaborate with SEO, designers and developers to create innovative content ideas.

Curate relevant tech content and carry out competitive research for the same.

Maintain and nurture the company website and work portfolios.

Skills :

Creative writing, Tech writer, Web content writer, Technical Editing, Proofreading, Social media content, Ghostwriting.

Well versed with content creation, all digital platforms.

Exceptional writing skills, as well as the ability to communicate and collaborate effectively

At least 2-3 years of experience writing for a B2B audience

Experience using WordPress (Preferred not mandatory)

Qualifications :