Performance Marketing Expert - McKinsey Digital
McKinsey oamp Company Inc
France, INDIA
15h ago
source : TimesJobs

Digital Performance Marketing Expert - McKinsey Digital Berlin Paris Stockholm Apply Now Qualifications 5-10 years of experience executing and / or leading at-scale performance marketing programs for digital agencies or client marketing organizations Strong focus on customer acquisition managing performance marketing channels (e.

  • g. Search, Programmatic, Social, Affiliate, Email, conversion rate optimization) and / or CLM (e.g., managing customer data, segmentation, and driving personalization of owned channels) Deep understanding of the ad-tech ecosystem, with hands on experience with bid managers, DMPs and DSPs, leveraging first and third party data to drive marketing impact Experience with marketing analytics and attribution Data-driven thinker Comfortable working with business, marketing and IT stakeholders Ability to think quickly and critically on a broad range of digital marketing topics across various verticals Excellent written and verbal communication skills;
  • ability to communicate with senior marketing leaders and C-level executives Professional attitude and service orientation;
  • team player Willingness to travel Prior experience in management consulting preferred Who You'll Work With You'll join the Berlin, Paris or Stockholm office and be part of McKinsey Digital.

    This group brings together the best of McKinseys digital capabilities to help our clients use digital technology to transform their businesses.

    As part of this group, youll join a global team working on everything from IT modernization and strategy to agile, cloud, cybersecurity, and digital transformation.

    Youll typically work on projects across all industries and functions and will be fully integrated with the rest of our global firm.

    Youll also work with colleagues from across McKinsey & Company to help our clients deliver breakthrough products, experiences, and businesses, both on technology and non-technology topics.

    Our office culture is casual, fun and social, with an emphasis on education and innovation. We have the freedom to try new ideas, experiment and are expected to be constantly learning and growing.

    There is also a strong emphasis on mentoring others in the group, enabling them to grow and learn. What You'll Do You will provide a distinctive level of subject matter expertise on how to develop and deliver digital marketing strategies that accelerate customer acquisition and customer value.

    In this role, youll have the opportunity to work directly with consulting teams to conduct assessments of client capabilities and performance, playing a significant role in team problem solving through the findings and insights from diagnostics and assessments.

    You will contribute to defining the implications to the client operating model, new roles and organization implications, and operating processes.

    You will also contribute to the strategies and solutions for marketing technology.

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