Function : Digital MarketingPosition : Business HeadPOSITION OVERVIEW : Purpose : - Overlook and manage the day to day functioning of the Social Media team.
Sell / Up-Sell), and support client retention.- Has experience with online monitoring and measurement platforms including but not limited to Facebook Insights, YouTube Insights, Google Analytics, HootSuite, TweetDeck, and our own products-
Business Development / Pitching to new clients- Mentor and provide training to communication and management professionals throughout the organization on best practices for creating, managing, monitoring, and developing content for social networks-
Work with brands / clients to explore and identify ways to integrate social media into business strategies and marketing campaigns-
Take a proactive approach to account and relationship management with the goal of providing superior customer experience-
Up-selling to existing clients- Take a proactive approach to account and relationship management with the goal of providing superior customer experience-
Responsible in providing innovative solutions to clients / campaigns- Manage day to day operations of the team- Is the escalation point for the accounts / campaigns running under him / her-
Is responsible for the contracts / agreements- Is responsible for training of his / her Account Managers- Approving leaves of his / her account managers-
Performance review of his / her account managers- Final POC for client issues / resolutions etc- (External)Reports To : Vice President / CEODirect Reports : Associate, Junior Associates, Senior Associates and Account Managers and Senior Account ManagersKey Measures : -
Assign targets, KRAs and KPIs to the team and ensure that the team works towards achieving the same.- Ensure higher returns of Capital-
Identifying future needs of the client and defining workflows for the team accordingly.- Developing and managing digital marketing campaigns-
Review new technologies and keep the company at the forefront of developments in digital marketing.- Conduct research of companies, preparing presentations, building databases and lead generation-
Overseeing the social media strategy of the company- Conceive, create and executive online media and marketing programs.
Ensure smooth intra team communications and process deliveries.- Ensuring proper protocol and communication etiquettes are adhered to at all times (for ex : emails, deadlines on deliverables, follow-
ups, timely responses to clients and colleagues, etc..)PERSON OVERVIEW : Qualifications : Graduates (BA, BSc, BMM etc..), Postgraduates, Any higher professional qualifications (for example : MBA, PGDBM etc.
Creative thinking- Management skills- People skills- Being Up to date with latest trends in the market- Ability to take sound business callsLocation -
Jogeshwari West, MumbaiPlease share updated CV with current CTCHR Skills : - Digital Marketing, Search Engine Optimization (SEO), Social Media Marketing (SMM), Project Management, Google Analytics, Business Development, Lead Generation and Social media strategy