1.Manage company's digital assets in order to engage with prospects and existing customers..
2.Develop & Manage digital assets like (Corporate Website, Payment enabler, Self Service platform, Online sales platform
Mobile applications) by leveraging new technologies and optimizing current assets.
3. Use internet and mobile to enable the following key areas :
a. Engagement with customers
b. Engagement with employees
c. Engagement with sales and distribution partners.
4. Support revenue enhancement by using innovative digital technologies.
5. Effectively use Analytic Tools to study user behavior and use the learning to make the digital assets more effective.
6. Develop and maintain relationships with Digital partners who work in the area like UI / UX, analytics etc.
MBA graduate with 2-3 years of sound understanding of digital mediums that include internet and mobile
Should be well versed with the web domain,platforms,products and services
Strong functional domain knowledge-Up to date with new paradigms of online marketing and competiton / best practices.