Associate_Marketing Budget
Cvent
Gurugram, India
5d ago

Cvent is an exciting, fast-growing tech company that provides industry-leading software to more than 300,000 event professionals and hoteliers around the world.

  • The economic significance of our industry is undeniable : Meetings and events boost the global GDP by more than $1.5 trillion and impact nearly 26 million jobs;
  • and for more than 20 years, Cvent has led the transformation of our industry with our market-leading technology.

    Cvent is seeking a (Marketing Budget Associate) to join our Marketing Global Demand Center (GDC) team. This is an exciting time to join our data-driven marketing organization as we continue to improve our ability to maximize return on marketing spend.

    Your work will involve cost forecasting, planning & budgeting process development, systems development, and regional support and training.

    Additionally, you will drive improvements in forecast accuracy and spend analysis on a global basis, and provide input into the planning process based on results and ROI.

    The successful candidate will be a self-starter who is experienced in using data and analytics to demonstrate marketing results.

    The key customers will be the CMO and other regional and global executives in field marketing, corporate marketing, and shared services.

    Other stakeholders will include Finance and IT.

    What you will be doing :

  • Managing and administering the budget allocation process
  • Further developing the planning process to ensure timely, consistent, and integrated delivery of marketing plans
  • Managing the plan requirements in alignment with global initiatives
  • Managing the cost and demand forecasting process
  • Supporting and training the marketing team on the budgeting and planning process
  • Working closely with budget owners to reconcile budget to actual to drive fiduciary responsibility to all levels of the department
  • Partnering to help develop the PO system and ERP system requirements
  • Improving global insight on investment strategy, plan execution, and marketing ROI
  • Providing data driven recommendations for process improvements, system enhancements and marketing budget allocation
  • Aligning strategic and operational Marketing objectives to planning process and system
  • Documenting processes and producing instructional videos
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