Manager- Social Media
Edelweiss
Mumbai, IN
8d ago
  • Business Life Insurance
  • Experience 7.00 to 11.00 yrs
  • Education Graduate
  • Job Purpose

  • Use content and ideas to position Edelweiss Tokio Life as a brand that understands and cares for its customers
  • Create the content roadmap and drive content asset creation across multiple digital touchpoints spanning across on page, off page and social to drive conversations and create connections with users
  • Key Responsibilities

    Functional Responsibilities

  • Drive TG, usage and brand preference understanding through primary and secondary research as well as VOC
  • Finetune the content framework on the basis of this information
  • Create a multifaceted social and content approach to reach out and engage
  • Be responsible for driving brand awareness, user engagement and brand / product preference using content as a hook
  • Do ORM and create actionable insights from sentiment analysis as well as response to customers / users within prescribed TATs
  • Work extensively with multifunctional teams to initiate measurable experiments and create successful content stories. Develop a comprehensive reporting structure to highlight key wins and learnings
  • Qualifications

    Graduate. Certification in GA / other key analytical tools would be preferred

    Experience

    5-7 years of experience in digital content and social media management. A digital and social native, the role holder should be abreast of the latest developments in the world of social media and drive key learnings for this group.

  • An idea factory
  • Excellent writing skills. In short, we need a wordsmith
  • Highly adept in and very knowledgeable of trends in social media
  • An understanding of the insurance industry is preferred
  • Strong data orientation preferred
  • Have run high impact social campaigns in the past
  • Connect seemingly disparate sets of information to help business grow using content ideas as a glue
  • Behavioral Competencies

  • Self-starter. Always ready to test, learn and relaunch
  • Excellent communication and presentation skills
  • Collaborative and assertive. Need high levels of persuasive skills
  • Creative and inquisitive
  • Internal

    Nature or purpose of interaction

    External

    Nature or purpose of interaction

    Vendors and analytics platforms

  • Manage relationships and work output
  • Apply
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