Territory Head- Trade Sales, Consumer Products,view more
Bajaj Electricals
Lucknow, Kanpur, Allahabad
9d ago

About the company :

Bajaj Electricals Limited (BEL), a 77 year old trusted company with a turnover of Rs. 4430 crores, is a part of the US $ 9 billion (over Rs 36,000 crores) 'Bajaj Group'.

The revenue earning departments of BEL has four segments - Consumer Durables (2058 Cr) Lighting (913 Cr), EPC (1428 Cr) (Engineering & Projects), & Exports (31 Cr).

  • These segments are supported by business units - Consumer Durables - Fans, Domestic Appliances, Kitchen Appliances, & Morphy Richards;
  • Lighting - Domestic Lighting, & Luminaires; EPC - Transmission line Tower, Power Distribution & Illumination EPC.

    With 21 branch offices spread across India we are supported by a chain of about 2200 distributors, 4100 authorized dealers, over 4,00,000 retail outlets and over 250 Customer Care centers.

    Job location : Lucknow , Kanpur

    Responsibilities :

    1. Achieve sales & collection targets

  • To achieve sales targets directly, through distributors and long arm sales man.
  • Monitor & ensuring secondary sales.
  • To accompany the distributor sales personnel to visit major retailers for order booking.
  • To ensure timely collection of payments from distributor / direct dealers.
  • To execute marketing policy of the BU
  • To open new retail counters for better market reach
  • Ensure placement of new products in the assigned area
  • 2. Manage channel partners

  • Network expansion
  • Appointment of new distributors, dealers & retail trade partners.
  • To maintain and nurture good business relations with distributors, retail trade partners and negotiate as per company terms.
  • Establishing stock norms at distributors point as per market requirement.
  • Stock levels to be maintained and replenished based on the stock norms for catering secondary sales.
  • Ensure proper merchandising at retailer level.
  • Ensure after sales service is provided by Branch Customer Care Team to all the retailers thereby reducing product returns.
  • Increase the visibility of products in the market.
  • 3. Competitor Analysis

  • To provide market information and other activities on competitors (schemes, offerings) and product (quality) to marketing team on regular basis.
  • 4. Sales Administration

  • To provide product knowledge and on-the-job training to distributor sales personnel & long arm salesman
  • Evaluate performance of existing distributor, dealer, retail trade partners on monthly basis
  • To provide weekly report on secondary sales of each distributor in the territory.
  • Ensuring implementation of scheme by distributor in market
  • To undertake Sales promotion campaigns, product launches, demonstrations, displays etc.
  • Ensure monthly account reconciliation and settlement of Distributor / Direct Dealers.
  • Salary : Not Disclosed by Recruiter

    Industry : Consumer Electronics / Appliances / Durables

    Functional Area : Sales, Retail, Business Development

    Role Category : Retail Sales

    Role : Sales / Business Development Manager

    Employment Type : Permanent Job, Full Time

    Keyskills :

    Desired Candidate Profile

    PG - MBA / PGDM - Any Specialization

    Doctorate - Doctorate Not Required

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