About the company :
Bajaj Electricals Limited (BEL), a 77 year old trusted company with a turnover of Rs. 4430 crores, is a part of the US $ 9 billion (over Rs 36,000 crores) 'Bajaj Group'.
The revenue earning departments of BEL has four segments - Consumer Durables (2058 Cr) Lighting (913 Cr), EPC (1428 Cr) (Engineering & Projects), & Exports (31 Cr).
These segments are supported by business units - Consumer Durables - Fans, Domestic Appliances, Kitchen Appliances, & Morphy Richards;
Lighting - Domestic Lighting, & Luminaires; EPC - Transmission line Tower, Power Distribution & Illumination EPC.
With 21 branch offices spread across India we are supported by a chain of about 2200 distributors, 4100 authorized dealers, over 4,00,000 retail outlets and over 250 Customer Care centers.
Job location : Lucknow , Kanpur
1. Achieve sales & collection targets
To achieve sales targets directly, through distributors and long arm sales man.
Monitor & ensuring secondary sales.
To accompany the distributor sales personnel to visit major retailers for order booking.
To ensure timely collection of payments from distributor / direct dealers.
To execute marketing policy of the BU
To open new retail counters for better market reach
Ensure placement of new products in the assigned area
2. Manage channel partners
Appointment of new distributors, dealers & retail trade partners.
To maintain and nurture good business relations with distributors, retail trade partners and negotiate as per company terms.
Establishing stock norms at distributors point as per market requirement.
Stock levels to be maintained and replenished based on the stock norms for catering secondary sales.
Ensure proper merchandising at retailer level.
Ensure after sales service is provided by Branch Customer Care Team to all the retailers thereby reducing product returns.
Increase the visibility of products in the market.
3. Competitor Analysis
To provide market information and other activities on competitors (schemes, offerings) and product (quality) to marketing team on regular basis.
4. Sales Administration
To provide product knowledge and on-the-job training to distributor sales personnel & long arm salesman
Evaluate performance of existing distributor, dealer, retail trade partners on monthly basis
To provide weekly report on secondary sales of each distributor in the territory.
Ensuring implementation of scheme by distributor in market
To undertake Sales promotion campaigns, product launches, demonstrations, displays etc.
Ensure monthly account reconciliation and settlement of Distributor / Direct Dealers.
Salary : Not Disclosed by Recruiter
Industry : Consumer Electronics / Appliances / Durables
Functional Area : Sales, Retail, Business Development
Role Category : Retail Sales
Role : Sales / Business Development Manager
Employment Type : Permanent Job, Full Time
Desired Candidate Profile
PG - MBA / PGDM - Any Specialization
Doctorate - Doctorate Not Required