Digital Marketing Specialist
My Unnati
4d ago

Job Description

Are you a marketing genie with a passion to build a career in Digital Marketing industry? Live it up by working with one of the most successful and global Digital Marketing Firm!!

Our client is a digital marketing consultancy, services and training company. As digital marketing partners, they help businesses leverage the online space, through effective and profitable online marketing strategies, through various internet marketing techniques.

Their team includes professionals who are experts of this field and have experience of carrying out successful campaigns for SMB and MNCs across North America, Europe, Asia Pacific and India.

They focus on providing quality training and high impact consultancy on Digital Marketing.

The company co-founded by two Ex-Googlers, has currently launched India's first digital marketing simulation tool, allowing students and professionals to get hands-

on experience in all major global search platforms like Google, Bing, Yahoo etc. by playing with virtual money and learning the real time optimization for higher conversion rate and better ROI.

As the Digital Marketing Specialist , you will be responsible for developing, implementing, tracking and optimizing digital marketing campaigns of the firm's clients.

What you will do :

  • Scaling and managing PPC and PPM campaigns across multiple channels
  • Working in conjunction with cross functional teams to plan and executing large-scale marketing campaigns
  • Measuring, analyzing and understanding marketing metrics to drive marketing decisions
  • Managing email lifecycles to nurture leads and engage with customers
  • Editing / Writing content for marketing collaterals such as ad copies, landing pages, etc
  • Building and executing a digital media strategy through competitive research, platform determination, benchmarking and audience identification
  • Ensuring accuracy of marketing materials and providing formal sign off if necessary
  • Working within a budget and report any overspend
  • Ensuring that the organization brand and identity is adhered to in campaigns and in all communication channels
  • Delivering regular reports of campaign results, including web analysis and evaluation of KPIs
  • Maintaining regular measurement of the ROI of campaigns
  • Collecting and using data for new campaigns and the evaluation of existing campaigns
  • Analyzing campaigns and translating qualitative data into recommendations and planning for revising social media, content marketing, SEO and social advertising campaigns
  • Actively advising clients on online marketing strategies that will deliver bang for the buck
  • Salary : INR 5,00,000 - 8,00,000 P.A.

    Industry : Advertising / PR / MR / Event Management

    Functional Area : Marketing, Advertising, MR, PR, Media Planning

    Role Category : Senior Management

    Role : Head / VP / GM / Mgr-Online / Digital Marketing

    Employment Type : Permanent Job, Full Time

    Keyskills : Digital MarketingInternet MarketingOnline MarketingPPCPPMPay per ClickSEMSearch Engine MarketingWeb AnalyticsGoogle AnalyticsWeb marketingAdwordsCampaign ManagerCampaign Managementgoogle adwordsDigital strategymedia planning

    Desired Candidate Profile

  • 3-5 years of experience in Digital Marketing, specifically in PPC and SEM
  • Technical skills : Google AdWords, Facebook ads, SEO, social media, web analytics, digital strategy / media planning is mandatory
  • Should have experience in execution as well as devising strategy
  • Should be in a position to suggest to the clients what will work and suggest the best course of action
  • Should be a self-starter and be passionate about digital marketing
  • Excellent communication skills required for client management
  • Good command over English is mandatory
  • Should be comfortable working in a high energy startup and be eager to solve tough challenges
  • Immediate joining preferred
  • Location : Gurgaon
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