AM Performance Marketing
5d ago

Job Description

Are you a marketing whiz with an appetite for client handling and servicing? Then you will love this job!

Our client is is an online private label brand for men's grooming products. The company was founded in 2015 by IIT, IIM & Virginia University alumni and has over 25,000 customers across offline and online channels, including Amazon, Flipkart, Nykaa and its own website.

Our client has raised about $2.5 Mn in a Pre-Series A funding round. With their presence already established in US, the company is expanding across products, channels (online, offline and B2B sales) and geographies to hit an annual run rate of 30 crore per year in the current fiscal.

As a Search Marketing Specialist , you will Manage the entire Search Marketing function Paid and Organic. The job entails formulating strategies, executing it, measuring performance and using advanced analytics to refine and scale.

The role will eventually grow from just Search Marketing to an overall digital marketing across all channels.

What you will do :

  • Planning, developing and executing digital ad campaigns on Ad Words Search, Display and YouTube.
  • Owning the entire Search Engine Optimisation for the Company and driving organic sales.
  • Supporting the existing team to execute Paid Social Media campaigns.
  • Monitoring daily campaign performance and make optimisations across audiences, copy, assets and ad units.
  • Developing a regular cadence to refresh content.
  • Thinking creatively about campaign and content deployment and working with in-house content team to deliver the right assets for the same.
  • Owning the budgeting and ROI of the all the Paid Marketing Channels that are assigned.
  • Salary : Not Disclosed by Recruiter

    Industry : Wellness / Fitness / Sports / Beauty

    Functional Area : Marketing, Advertising, MR, PR, Media Planning

    Role Category : Online / Digital Marketing

    Role : Search Engine Marketing / SEM Specialist

    Employment Type : Permanent Job, Full Time

    Keyskills : Digital marketingCampaignsSEOdigital analyticsWeb metricsPaid marketingCadenceHTMLCSSJavascriptGoogle Adwordssemsearch engine marketingadwordsgoogle analyticsppcfacebook adscampaign manageronline marketing

    Desired Candidate Profile

  • What you need to have;
  • 1-2 years of relevant experience in Digital / Performance Marketing at scale.
  • Hands on experience in Planning, Executing and Optimising Campaigns on Google Adwords.
  • Hands on and proven experience on Search Engine Optimisation.
  • Understanding of conversion tracking, including Google Tag Manager and pixel implementation of various Ad Networks.
  • Strong understanding of digital analytics, web metrics, with the ability to generate, analyse and interpret data to come up with actionable insights.
  • Strong command Ms. Excel and number crunching acumen.
  • Must have Google Adwords Certification
  • Well-versed in performance marketing, conversion, and online customer acquisition
  • Familiarity with A / B and multivariate experiments
  • Working knowledge of HTML, CSS, and JavaScript development and constraints
  • Desired Qualities :

  • Ability to think creatively about how to deploy content to drive business metrics.
  • Proactive and able to work independently.
  • Strong verbal and written communications skills.
  • Commitment to quality and a thorough approach to work.
  • Ability to problem-solve and come up with creative solutions.
  • Flexible attitude, ability to perform under pressure.
  • KPIs :

  • Improvement in campaign performance : primarily engagement rate, click-through rate, cost-per-click and conversion rate.
  • Increase in sales through online channels Specially Google Adwords.
  • Increase in awareness and effective reach.
  • Increase in organic Sales through SEO.
  • Apply
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