Area Sales Manager - Wholesale Channel | FMCG
My Unnati
32d ago

Job Description

Are you interested in a fulfilling world class sales career in the Food Industrial Segment ?

As the Area Sales Manager - Wholesale Channel , you will be responsible for the sales performance of the General Trade Channel and for driving primary and secondary sales in your assigned territory.

Your responsibilities include :

  • Planning, implementing and monitoring annual drive-plan for the whole territory as an entrepreneurial manager
  • Driving, tracking, managing and reporting Primary and Secondary sales in the territory
  • Owning responsibility for all promotional activities in the territory
  • Preparing comprehensive business plans and breakdown of primary and secondary targets for the team
  • Channel Management : Managing distributors and super distributors, right from their appointment to their ongoing coordination, business relationship and sales performance
  • Managing whole sellers / SRO / large traders
  • Developing strong analytical, tactical and organizational skills for channel partners
  • Driving profitability for channel partners through focused initiatives in distribution and market servicing
  • Distributor Appointment and Management and Credit Management
  • Monitoring competitor activities and devising effective counter measures
  • Driving distribution in GT market in order to increase brand presence and increase market share in the category
  • Conceptualizing and implementing incentive schemes and maximizing their impact
  • Establishing comprehensive geographic coverage for the territory
  • Creating new potential retailer points for the company
  • Ensuring best in class in-store execution and compliance
  • Salary : INR 5,00,000 - 7,00,000 P.A.

    Industry : FMCG / Foods / Beverage

    Functional Area : Sales, Retail, Business Development

    Role : Area Sales Manager

    Employment Type : Permanent Job, Full Time

    Keyskills : Area Sales ManagementPrimary SalesSecondary SalesChannel SalesDistributor managementTrade MarketingSales and DistributionArea SalesGeneral TradeChannel ManagementSROCredit ManagementGT MarketDistributor relationshipFood Industry

    Desired Candidate Profile

  • MBA Graduate preferred
  • Demonstrable industry experience of 3+ years in General Trade - Retail and Wholesale Market
  • Prior experience of 4-5 years in working with Parle Agro (at any point of time in the past) in the respective city
  • Strong knowledge about distribution set up and excellent distributor relationship
  • Ability to track and report using Excel
  • Efficient planning and execution skills
  • Excellent Communication Skills
  • PG - MBA / PGDM - Any Specialization

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