Travel Required : Yes
Purpose of the Position (Job Summary) :
To drive secondary sales, act as interface between distributor and retailers and increase market share for our product at end user
Key Roles and Responsibilities
Financial Sharing the in-demand not-in-stock details with the ASM and assisting ASM in planning for primary based on demand capture of focus NPDs and focus articles Management and timely resolution of the claims received by the company from the trade partners
Customer Oriented Assisting distributor to liquidate stock of low demand articles / sizes and following up with distributor to ensure retailer demand fulfillment and helping distributor resolve outlet service gaps Sharing distributor’s market service feedback with ASM Resolving retailer complaints by investigating problems, developing solutions, preparing reports and making recommendations to ASM.
People Oriented Seeking ASMs counsel for resolving retailer / distributor complaints
Internal Business Process Identifying existing outlets not serviced by distributors and capturing new outlets added. Ensuring distributor coverage at these outlets Sharing information with ASM on prospective distributors, competitor information like Trade promotions, NPDs, engagement programs and reporting of market working Checking product availability & range and ensuring product visibility & merchandising utilization at Retail outlets Ensuring demand creation through product sampling for NPDs / Focus Articles and sharing the demand information with distributors and ASMs Ensuring retailer awareness on company products and trade promotions through market visits, catalogues / leaflets etc.
Driving distributor to purchase articles with market demand and enhancing range selling
Competencies : Technical / Functional
Key Responsibility Areas :
Revenue Contribution from NPDs in defined sales area
Key Stakeholder Management :