Officer Sales
Relaxo Footwears Limited
20d ago

Travel Required : Yes

  • Educational Qualification : Any Graduation
  • Experience : 3 5 yrs. in sales with exposure to Retail Sales and Distribution management in Footwear, FMCG or FMCD industry.
  • Purpose of the Position (Job Summary) :

    To drive secondary sales, act as interface between distributor and retailers and increase market share for our product at end user

    Key Roles and Responsibilities

    Financial Sharing the in-demand not-in-stock details with the ASM and assisting ASM in planning for primary based on demand capture of focus NPDs and focus articles Management and timely resolution of the claims received by the company from the trade partners

    Customer Oriented Assisting distributor to liquidate stock of low demand articles / sizes and following up with distributor to ensure retailer demand fulfillment and helping distributor resolve outlet service gaps Sharing distributor’s market service feedback with ASM Resolving retailer complaints by investigating problems, developing solutions, preparing reports and making recommendations to ASM.

    People Oriented Seeking ASMs counsel for resolving retailer / distributor complaints

    Internal Business Process Identifying existing outlets not serviced by distributors and capturing new outlets added. Ensuring distributor coverage at these outlets Sharing information with ASM on prospective distributors, competitor information like Trade promotions, NPDs, engagement programs and reporting of market working Checking product availability & range and ensuring product visibility & merchandising utilization at Retail outlets Ensuring demand creation through product sampling for NPDs / Focus Articles and sharing the demand information with distributors and ASMs Ensuring retailer awareness on company products and trade promotions through market visits, catalogues / leaflets etc.

    Driving distributor to purchase articles with market demand and enhancing range selling

    Competencies : Technical / Functional

  • Selling skills
  • Analytical skills
  • Adaptability
  • Result Orientation
  • Interpersonal skills
  • Key Responsibility Areas :


    Revenue Contribution from NPDs in defined sales area

  • Increase in Range Billing in defined sales area
  • Incremental retail coverage
  • Increase in % Demand Fulfillment of NPD / Focus Articles
  • PJP adherence
  • Timely Submission of Market Working reports
  • Qualitative

  • Adherence to Market Working Norms
  • Market intelligence & Relationship building
  • Key Stakeholder Management :


  • Distributors and Retailers
  • Apply
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