Senior Business Analyst - Campaign Operations
VMware, Inc
Bengaluru, India
51d ago

Description : Job ID R184233

Job ID R184233

Senior Business Analyst, Marketing Operations (P3)

The campaign senior analyst supports web-based projects hosted in VMware’s Eloqua marketing automation tool, Key responsibilities include and are not limited to :

  • Communicating with stakeholders to discuss the details of their campaigns and advise on best practices
  • Creating registration forms, landing pages, campaign canvas, and email brochures from templates
  • End-to-end testing of the campaigns
  • Creating distribution lists and executing campaigns
  • Assisting event managers with email statistics reports
  • Collaborating with multiple internal and external customers / Stakeholders
  • Manage all aspects of building a campaign in MAP, including building the emails and landing pages, designing the nurture / trigger program, testing assets and programs, launching campaign, troubleshooting issues
  • Support the localization process for global emails and landing pages, working with VMware’s localization team and vendors.
  • Good understanding of B2B email / nurture marketing practices, engagement strategies, and anti-spam laws
  • Skills and Strengths

  • Minimum of 5-7 years’ relevant experience in the Marketing Campaign Operations field, either with a B2B organization or consulting agency.
  • Experience with Salesforce Marketing Cloud or related marketing automation systems.
  • Well-versed in MS Excel and Adobe Dreamweaver
  • Excellent written and verbal communication skills, problem-solving and decision-making skills
  • Strong Request management skills including the ability to review project details & plans, scope
  • requirements and ensure expectations are discussed and met
  • Able to work independently and proactively, identifying issues and raising them to management, as well as offering potential solutions
  • Ability to prioritize multiple tasks and work with a sense of urgency to meet deadlines
  • Technical Skills Required

  • Experience in any Marketing Automation Platform (Salesforce Marketing Cloud )
  • Adobe Dreamweaver
  • Soft Skills

  • Ability to be concise and clearly communicate.
  • Ensure leadership is briefed and apprised of senior-level discussions.
  • Ability to represent marketing operations as a clear SME within your area of influence and responsibility.
  • Collaborative working style to build relationships, including collaborating with multiple business marketing teams, technology teams, sales, and vendors
  • The individual must be very detail oriented and have a sharp focus. What we are looking for the most is the ability to focus, follow the documented process to the letter while understanding the big picture, and being able to function in a fast-paced environment.

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