Trade Marketing Executive
BACARDI
Gurgaon
34d ago

About the role

As the Trade Marketing Executive, you will own responsibility for the development, execution, and performance of all programs designed to increase presence and ultimate take-

away and being responsible for management and monitoring of Trade Marketing Investments and initiatives execution. You would also be responsible for contribution to the Company’s goals and objectives and improve market share, customer satisfaction and productivity performance by establishing channel strategies and implementing the associated plans.

This role may require some travelling in order to connect with customers and third parties.

Key accountabilities and responsibilities

  • Responsible for any form of communication directly or indirectly linked to Company / Brand equity works under strict supervision and responsibility of Marketing Dept.
  • Responsible for ensuring alignment across the Sales and Marketing organizations on field sales needs and marketing initiatives, including coordination with Corporate Trade Marketing and budget management.
  • Responsible for working closely with key customers to provide category and shopper insights to drive performance.
  • Responsible for Trade Marketing process & solutions with external & internal customers to grow the categories and brands.
  • Manage and evaluate trade promotion levels to achieve maximum returns.
  • Actively support effective matrix working acros division
  • Participate in functional capability development as required by Division Category teamRole to Identify, develop, and make improvements to new ideas, techniques, procedures, services, or products (Check one) Follow -
  • no changes to original ? Check - make minor changes Modify - adapt or enhance quality or value Improve - change significantly Create / Conceptualize

    Measures of success

  • Achieve Brand / Category financial and commercial targets in Division (revenue, profitability, share)
  • Critical experiences for success

    To be successful in this role you will have / be :

  • Strong local / English language skills.
  • Ability to communicate at different organization levels.
  • Excellent presentation skills with strong interpersonal leadership and Team Management skills.
  • Excellent ability to interpret the marketing vision and drive value adding insights and budget management experience.
  • Organized and determined persistent person. The following experiences are preferred :
  • Knowledge of F&B, Liquor Industry
  • Good and effective communication and negotiation skills, leadership who is proactive and a good team player.
  • Ablity to promote cross functional effectiveness. Decision making oriented & able to quickly react to changing environment.FUNCTIONAL EXCELLENCE
  • Ethical Practice : Experienced
  • Insights for Action : Experienced
  • Strategy and Brand : Experienced
  • Commercial Activation : Experienced
  • Brand Ideas and Connections : Experienced
  • Agency Partnership : Experienced
  • Our ways of working

    Our family legacy has positively influenced our ways of working and has shaped the values to which our employees aspire.

    We’re caring, like a family, and not only internally, but also in the wider communities in which we operate. This is demonstrated by our commitment to both act responsibly and promote the choice to drink responsibly.

    We trust one another, and through that trust are able to forge strong teams and networks that empower our matrix organization structure.

    We’re passionate, reflecting our Latin heritage, and this means that we commit more than just time to our work : we commit energy, heart and soul.

    We are dedicated to being a role model in our industry, and we approach everything we do with Integrity First. Together, our values help us create what we’re most proud of : our True Heart and Winning Spirit both in our home markets and across the world.

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