Help in managing brands & product management activities to achieve short and long term goals.
Will be responsible for activation of campaigns across all consumer touch points. Development / implementation of ATL, BTL, consumer events, etc.
Responsible for managing advertising agencies, research agencies, BTL vendors, etc. Help in identifying new opportunities based on market trends / data and consumer insights.
Interacting with the sales team & implement trade activities.
Brand Management - Jo / Mystia
Developing effective marketing programs (both ATL and BTL) in order to achieve brand objectives.
Monitoring and analysis of internal sales figures, external data, competition mapping, etc.
Interacting with advertising, media and PR agency on all communication requirements, with research agencies for initiating researches, etc.
Work closely with the sales team for effective activation of marketing plans and promotions.
Development of POS & other support BTL materials for generating awareness in market
Conceptualizing and implementing consumer offers, trade offers etc in line with brand objectives
Be a liasion between internal & external teams to ensure timely achievement & implementation of product launches, etc.
Manage and work with the internal Research and Development Team on new products.
Technical Skills & Knowledge
Should be able to handle a brands, should have a sound strategic and analytic bent of mind.
Should be creative, be able to think out of the box, aggressive in approach and a good team player.
Should have good verbal and written communication and interpersonal skills and a strong analytical aptitude towards problem solving.
Should exhibit mastery in Execution Excellence, Trade Understanding, Promotion Effectiveness and have Supply Chain perspective
Interested candidates with relevant experience can share their profiles at trupti.chandarana vvfltd.com
Salary : Not Disclosed by Recruiter
Employment Type : Permanent Job, Full Time
Marketing Programs Atl Btl Brand Management Sales Advertising Promotions Consumer Insights Events Product Management
Desired Candidate Profile
Please refer to the Job description above
UG : Any Graduate - Any Specialization
PG : MBA / PGDM - Any Specialization