Assistant Brand Manager- Personal care Products
6d ago
source :

Role Purpose

  • Help in managing brands & product management activities to achieve short and long term goals.
  • Will be responsible for activation of campaigns across all consumer touch points. Development / implementation of ATL, BTL, consumer events, etc.
  • Responsible for managing advertising agencies, research agencies, BTL vendors, etc. Help in identifying new opportunities based on market trends / data and consumer insights.
  • Interacting with the sales team & implement trade activities.

    Key Responsibilities

    Brand Management - Jo / Mystia

  • Developing effective marketing programs (both ATL and BTL) in order to achieve brand objectives.
  • Monitoring and analysis of internal sales figures, external data, competition mapping, etc.
  • Interacting with advertising, media and PR agency on all communication requirements, with research agencies for initiating researches, etc.
  • Work closely with the sales team for effective activation of marketing plans and promotions.
  • Development of POS & other support BTL materials for generating awareness in market
  • Conceptualizing and implementing consumer offers, trade offers etc in line with brand objectives
  • Be a liasion between internal & external teams to ensure timely achievement & implementation of product launches, etc.
  • Manage and work with the internal Research and Development Team on new products.
  • Technical Skills & Knowledge

  • Should be able to handle a brands, should have a sound strategic and analytic bent of mind.
  • Should be creative, be able to think out of the box, aggressive in approach and a good team player.
  • Should have good verbal and written communication and interpersonal skills and a strong analytical aptitude towards problem solving.
  • Should exhibit mastery in Execution Excellence, Trade Understanding, Promotion Effectiveness and have Supply Chain perspective
  • Interested candidates with relevant experience can share their profiles at trupti.chandarana

    Salary : Not Disclosed by Recruiter

    Employment Type : Permanent Job, Full Time


    Marketing Programs Atl Btl Brand Management Sales Advertising Promotions Consumer Insights Events Product Management

    Desired Candidate Profile

    Please refer to the Job description above


    UG : Any Graduate - Any Specialization

    PG : MBA / PGDM - Any Specialization

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