Mindshare l Head of Programmatic
Mumbai, India
10d ago

Overview of job

Mindshare is an agency of GroupM, the world’s largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally.

We are currently looking for a Head of Programmatic to join us. In this role, you will be charged with leading and developing a category which is only now beginning it's ascendancy.

As part of the largest media agency in India, you’ll have the opportunity to leverage the scale that comes with the job, to develop products that suit the entire programmatic spectrum.

Our vision is that programmatic media will become fundamental to our offering and you’ll have a strong hand in translating that into reality.

At GroupM APAC, our people are our strength, which is why fostering a culture of diversity and inclusion is important to us.

Reporting of the role

This role reports to the Senior Vice President - Mindshare Digital & Neo India

3 best things about the job :

  • As Head of Programmatic you will be the owner of transforming Mindshare India’s digital media buying from manual insertion order to data-
  • and technology driven buying, generating higher ROI for clients and higher revenue / margin for Mindshare

  • It’s Programmatic. The world is moving in that direction. You will be charged with driving that for the largest media agency in India working across all the publishers, vendors and start-
  • ups creating disruption to traditional way of doing business

    In this role, your goals will be :

    In three months :

  • Bed down and understand the programmatic setup across the business
  • Ensure at least one strategic win by secure the programmatic buying business for one of the key current Mindshare clients
  • Build out a roadmap for what is required to grow the programmatic buying business moving forward
  • In six months :

  • Participate in new business pitches and proposals, leading the programmatic element and supporting in-group pitches
  • Ensure that we offer a coordinated and integrated operation with the wider Mindshare business
  • Isolate new business prospects and help grow revenue for existing clients through pitch wins
  • What your day job looks like at Mindshare :

  • Define and oversee our stakeholders, strategy and solution in the programmatic space in close collaboration with GroupM, the GroupM Connect team and Xaxis.
  • Review and benchmark of current services.
  • Phased development plan for growth / success.
  • Clear escalation process for best in class service.
  • Lead Programmatic discussions and align internal understanding of the benefits of the strategy & solution.
  • Establish best practice in rolling out a Programmatic Buying Unit.
  • Deliver business plan to establish programmatic buying capability across Shanghai, Beijing and Guangzhou.
  • Act as primary interface between Mindshare teams and the GroupM Connect team with regards to Technology, Trading and Operations.
  • Establish commercial model (both current and future evolution if applicable) and oversee commercial priority clients in programmatic strategy and setup.
  • Oversee process to ensure that programmatic buying activation is aligned to the overall programmatic strategy across digital disciplines and review regularly against commercials.
  • Work closely with GroupM to enable integration of complex programmatic solutions including technology stack, media partnerships & service models to deliver an end-
  • to-end media opportunity through the Mindshare programmatic offering.

  • Discover and integrate new technology partnerships to drive operational efficiency through the GroupM technology team
  • What you’ll bring :

  • Actual Campaign execution experience with most of the local programmatic players, as well as measurement providers
  • Existing relationships with publisher BI departments, programmatic product departments, as well as data providers in the local market
  • Knowledge of different programmatic trading models and their implications to both advertisers inventory quality, and publisher monetization strategies
  • Being able to articulate difficult technical concepts to non-technical people such as explaining lookalike modeling and cookie mapping to the layperson
  • In-depth knowledge of programmatic technology stack’s inner working processes
  • How RTB inventory is passes thru from publisher to exchange then to consumers
  • How guaranteed inventory is selected or pass back based on DMP recognition
  • What the cookie mapping process entails from publisher to DSP, and from DSP to DMP
  • Different types of ad integration / mapping methodologies (VPAID, VAST, Server To Server)
  • Minimum qualifications :

  • Working experience of 10+ years in Agency Trading Desks or Programmatic Vendors or Publisher programmatic product managers
  • Familiar with DSP and exchange revenue streams and be able to negotiate trading benefits such as pass back ratio mark-ups and bid biasing
  • More about Mindshare

    We were born in Asia in 1997, a start up with a desire to change the media world. Now we are a global agency with more than 7,000 employees in 116 offices across 86 countries, operating as one team -

  • We believe that in today’s world, everything begins and ends in media. We aim to be our clients’ lead business partner, to grow their business, and drive profitability through adaptive and inventive marketing.
  • We do this through speed, teamwork and provocation and by operating as a network of networks rather than a rigid hierarchy.

    We create new things and have fun doing it. Whenever and wherever you join us, you open a door to opportunities in any and of all aspects of media, technology and innovation.

    We will support you, recognize you and reward you, making Mindshare the place where you do the best work of your career.

    Mindshare APAC has won 500 awards in the last year alone, including Agency Network of the Year 2017 by both the MMA SMARTIES™ and Campaign Asia for the fifth and third consecutive year, respectively.

    Mindshare is part of GroupM, the media investment management arm of WPP, the world’s leading communications services group.

    To learn more about Mindshare and our philosophy of Original Thinking, visit us at and follow us on Twitter and and .

    About India

    Digital media advertising in India continues to grow at 30% in 2017, cementing India’s position as the second largest internet market with close to 450 million users.

    The Internet growth is driven by mobile data and connectivity, making it an exciting market for all integrated marketing services, fueled by the collective market investment in data and technology.

    With a booming economy, both traditional and new age industries are witnessing a boost in consumption, making India a high potential advertising market.

    With renewed foreign investments across several industries, India is an exciting market for any advertising professional.

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