To provide business, people and directional leadership to the Sales andActivation team in respective team.
1.Implementstrategies on product positioning and visibility, market penetration, newmarket development, channel segmentation, sales mix and pack sizes in order toaugment business and exceed profit margins.
Maintain strong position in theorganized trade within .
2.Plan and execute themarketing & merchandising initiatives and brand activations within thebudget targets in lines with the organizational and regional objectives
3.Plan and execute salespromotion activities to generate demand / push and build / sustain & improvebrand image
4.Implement and manage Salesplanning and stock forecasting strategies with high levels of accuracy andconsistency.
5.Lead the sales team keepinga high level of motivation & feedback with a view to build an aggressiveand motivated sales management team in the branch
6.Liaison with Manufacturing,Marketing and Finance to set sales goals and budgets to meet and exceed Salesrevenue and profitability targets.
a.Ensurecontrol on various outstanding and pending issues as per protocol
b.Managevarious statutory formalities as per regulation
8.Strong focus on peopleleadership dimension. Nurture, Grow and Manage functional talent.
9.Set the direction and aninnovative consumer facing culture in the team by managing individual and teamperformance expectations and goals
10.Partnerwith External Affairs to deal with the deal with Excise and Corporation
11.Gainmarket intelligence and visibility through competitive mapping and markettrends across the state
12.Syndicate& Bond Management
ØWith the RSE / TSM to drive business
ØWith Zonal External Affairs for Ministry issues
ØWith Finance for claim settlements
ØWith Marketing / Activation for planning and execution ofPromotions, installation and maintaining of signage.
ØWith Zonal Supply Chain personnel for stock / permit
ØRegion Head for guidance and approvals
ØWith the Zonal SDM for systems / formats / SRS
ØZonal Marketing for Brand / Product Guidelines, BestPractices
ØWith Legal for court cases and assistance for externalcommunication
ØWith Manufacturing for holograms and label registration forstocks which are imported (Inter state)
ØExcise / Corporation to maintain smooth business environmentand create opportunities for PR business
ØCreate and maintain relations with high net worthindividuals / opinion leaders who are either consumers / potential consumers
ØMaintain healthy relationship with the Trade Partners
ØAn MBA in the age group of 28- 33with 4-7 years of experience in the FMCG industry
ØProven track record with good leadership skills
ØDynamic Sales professional with impeccable executioncapabilities; deep understanding of traditional and innovative sales strategies
ØLeads byexample. Provides current, direct, complete and actionable positive andcorrective feedback to others.
ØAbility to understand and apply market intelligence toBranch Sales strategy
ØAnalytical ability : forecast market trends and analysemarket data
Ability to liaise atall levels / have administrative ability