A marketing and communications manager's role is to supervise and direct the workflow in relation to marketing, advertising and public relations along with facilitating interdepartmental communications and managing external communications.
The marketing management side of the job involves the development and refinement of marketing goals, pricing strategies, promotional activities and branding in consultation with management, marketing staff and clients.
Directing market analysis and research to identify trends and opportunities is another marketing job duty. The chief concern of communications management is the public's perception of a product, brand or company.
Directing the creation of internal communications, press releases and speeches given by executives, as well as Web or social media presence, is all in the domain of communications management.
Job Description (Key Role) : - Developing the marketing strategy for the company in line with company objectives and managing all marketing activities for the company.