Added May 29
About us :
Retailers are constantly looking to make better decisions. Decisions about customers, merchandising & marketing strategies.
InteliTaap brings Big Data Analytics into a physical brick and mortar retail store. This enables retailer to make decisions backed by data.
With our solution retailers will be able to understand the direct relation between the store merchandising and sales. Retailers will be able to understand how many customers walked in the store but didn't buy.
Retailers will also be able to understand how much time consumer is spending inside the store and on which categories the consumer has spent most time on and whether that actually got converted into sales or not.
Some of the analytics that the retailers get are :
Understand the full shopper journey - This will help retailer to understand what all categories consumer has gone through.
Measure the dwell time across each category - This will help retailer to understand how much time consumer spent on each category.
Simple A / B testing of merchandising and display products - This will help retailer to get the insights about the product displayed and kept on the aisle.
Heat maps to check most occupied areas - This will help retailer to understand on what day and time are the most sections occupied by the consumer.
With the help of these analytics retailers can exactly understand how the consumer behaves inside the store and what are the things that are working or not working inside a store.
Additional features such as real-time Wi Fi push notifications to the consumers using the in-house store Wi Fi will give a dynamic approach to the retailers marketing campaign.
IntelliTaap brings a one-stop solution for the retailer to all indoor analytics need to make offline store smart.